Masters of Scale Transcripts

The new rules of brand building, with Wieden+Kennedy CEO

How to beef up your business, with ButcherBox CEO Mike Salguero

Serena Williams on winning in business

Possible: Satya Nadella on making human and token capital compound

Author Jim Collins on unlocking your potential

Delta's Ed Bastian on spiking fuel, summer travel, and a blunt reality check on AI

Build better relationships at work

The quiet reinvention of a $42b business, with Canva’s Cameron Adams

Pioneers of AI: John Deere's AI vision for future farms

Chef Marcus Samuelsson on the ingredients for success

Relevance is a sport: Gap’s Richard Dickson on swinging, missing, and winning

How to build breakout products, with Mark Pincus & Reid Hoffman

Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more

Pioneers of AI: Reid Hoffman says the AI race is not a cage match

How to balance a two-sided marketplace, with Care.com CEO Brad Wilson

$300m in year two. The controversy came free, with David Protein’s Peter Rahal

IBM’s $10 billion bet on what comes after AI

The U.S. at 250: The case for reckoning and rebuild, with Ian Bremmer

The future of EVs, with Rivian’s RJ Scaringe

World Cup kickoff: Goals, greed, and geopolitics, with ESPN’s Sam Borden

Rapid Response: The Guardian’s secret weapon against media’s collapse, with CEO Anna Bateson

Rohan Oza: The playbook for building billion-dollar consumer brands

The race no one can win: AI’s anti-human crisis, with Aza Raskin

How to get better at money, with Carrie Joy Grimes

Why success destroys the companies we love, with Eric Ries

Pioneers of AI: How fast can you upskill in AI? We did a sprint to find out.

How Coach scaled from a single store into a global icon

The “invisible army” behind Amazon’s robotaxi revolution

Author David Epstein on why constraints fuel innovation

Duolingo’s battle for learning in an AI world, with Luis von Ahn

Raising Cane’s secret recipe for scaling, with CEO Todd Graves

Mellody Hobson: When investors head for the exit, run to the fire

The Devil Wears Prada workplace: Toxic or timeless?

How Poppi’s founders built a new soda brand worth $2 billion

Maria Sharapova’s centre court tricks for the boardroom

Possible: Netflix co-founder Reed Hastings: stories, schools, superpowers

The art of the steal: Serial founder Eric Ryan on finding inspiration

A first look at Samsung’s blueprint to win the AI era, with Mauro Porcini

Why CEOs need to think more like athletes, with investor Byron Deeter

LIV Golf’s gambit to rewrite global sports, with Scott O’Neil

Humanize AI before it dehumanizes us, with Dr. Rana el Kaliouby at SXSW

The “most stressed” wellness CEO, with Calm’s David Ko

How to think faster and talk smarter, with Matt Abrahams

The internet is breaking. So what’s next? with Cloudflare’s Matthew Prince

Arthur Brooks on how to build a meaningful life

The C-suite is messier than you think, with Maryam Banikarim

How Shantanu Narayen transformed Adobe

FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’

Stop waiting for clarity. Unfreeze and act, with Accenture’s Julie Sweet

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Rapid Recap: Iran, Anthropic vs. Pentagon, Paramount’s win, and more

Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning

Unrivaled is rewriting the business of women’s basketball

Inside the business of hosting the Super Bowl

Uncovering the $7 trillion reputation economy

DraftKings’ next big bets, with CEO Jason Robins

Super Bowl ads, Bad Bunny, and the business of cultural risk, with Autodesk’s Dara Treseder

GaryVee on how to make Super Bowl ads that are actually funny

How Zoom grew 30x almost overnight

Padma Lakshmi’s secret to authentic leadership? Stop trying.

Possible: Amjad Masad on vibe coding, AI agents, and the end of boilerplate

How to break through a fear of failure, with Fawn Weaver & Van Jones

Reid Hoffman on AI’s new tune, Davos, and the need for CEO courage

Reid Hoffman & Inflection AI’s Sean White on designing AI that makes us better humans

How to make smarter changes, with cognitive scientist Maya Shankar

Anti-polarizing strategies from a purple city, with OKC Mayor David Holt

How to save a magazine, with The Atlantic’s Nicholas Thompson

The AI agents in your wallet, with Mastercard CEO Michael Miebach

How Baby2Baby stepped up as LA wildfires raged

The $800M exit that started with a single muffin

Business world predictions for 2026

The science of fresh starts

Pioneers of AI: Mark Cuban’s investment strategy in this new era of tech

How to unlock your team’s creative potential

Kara Swisher takes on big tech, from Apple to Nvidia

The business behind OnlyFans, with CEO Keily Blair

Embrace the multihyphenate career, with Chief’s Alison Moore

Replay: Dinner table wisdom with Danny Meyer

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports

How to be 'fearless' in the AI age, with Fei-Fei Li and Reid Hoffman

AI: The new frontier for mental health support?

The future of crypto, with Coinbase’s Emilie Choi

How to get funded now: VCs Reid Hoffman, Aileen Lee, and Stacy Brown-Philpot, with Van Jones

Remarkable People: David Chang is 'Steve Jobs with a knife"

From billion-dollar brand to blank slate: Bobbi Brown’s comeback

Branding truths and tariff myths, with Autodesk’s Dara Treseder & Flexport’s Ryan Petersen

When ‘genius’ becomes a trap, with author Ryan Holiday

How Anastasia Soare built a beauty brand worth billions

Chobani & Patagonia CEOs break down where values meet profit