Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution

If you're focused on scaling your business, you know that complexity kills efficiency, which is why Freshworks is here to give you uncomplicated service software. Fresh Works builds intuitive tools that make work easier and deliver real ROI today, not someday. Their AI doesn't replace your people. It unlocks their potential. If you wanna increase your team's efficiency and uncomplicate your business, try Freshservice for IT and Freshdesk for customer support. Learn more at freshworks.com. Does it ever feel like you're paying for 20 platforms to do the job of what really should be just one? That's not software as a service or SaaS. It's SAD, software as a disservice. Replacing your stitched together tech stack with one platform for all your departments? Well, that's rippling. Rippling eliminates the bottlenecks and busy work of legacy tools and point solutions by uniting your global HR, IT, and spend teams on just one platform. And right now, you can get six months of Rippling free when you sign up at rippling.com/scale. That's rippling.com/scale. Don't get sad. Get Rippling. Terms and conditions apply. I think we're on version number 27 of, our forecast and plan because of the interesting environment that that we're operating in 2025. On Tuesdays, I might have to be a peace time leader, and on the November, you may need to be a wartime leader. People don't expect perfection. We're not unlike, baseball or or other sports where if we can do better than the average, if we can do better than we've done historically, we're gonna be rewarded. In the case of the recipe for Macy's or Bloomingdale's or Blue Mercury, we have to get the proportions right. Some things are icing. Other things are more foundational. What matters tomorrow is gonna be different than mattered yesterday. That's Tony Spring, CEO of Macy's Inc. I wanted to talk to Tony about the retail environment as we head into the heat of the holiday shopping season. Tony talks about evolving buying habits, the impact of tariffs, and more. Plus, he offers a preview of what to expect at this year's Thanksgiving Day Parade. There's a lot to browse in Tony's world, so let's get to it. I'm Bob Safian, and this is Rapid Response. I'm Bob Safi, and I'm here with Tony Springs, CEO of Macy's Inc. Tony, thanks for, joining us. Thank you, Bob. Great to be with you. You know, I was I was thinking of you, last night. There was this nor'easter that blew through New York City, and I was thinking of those balloons at the Thanksgiving Day parade. And when it's super windy, like, who makes the call on which balloons are allowed to fly at the parade? Does that does that is that you? No. Thank god. It's the our parade our parade team in conjunction with, with the city. I think over over the years, we've been lucky that we've only had a couple of instances where the weather didn't really cooperate, …