The $800M exit that started with a single muffin

As a founder, you're constantly wearing multiple hats, usually at the same time, but the most successful leaders have learned to hand a few of those hats off to the right people. That's where Upwork shines. It's a one stop shop to find trusted freelance talent across IT, web dev, design, and admin support. And it's built to be simple. Register for free, connect with freelancers who match your style and pace, and hire them with industry low fees. Upwork makes the whole process easier, more affordable, and way less stressful. If your business is ready for that next level, Upwork has the talent to help you get there. Visit upwork.com right now and post your job for free. That's upwork.com. Upwork.com. As your company scales, the hardest part isn't ambition, it's alignment. That's why Atlassian built the Teamwork Collection, an AI powered teamwork platform designed to help teams move faster together. By connecting Jira, Confluence, Loom, and Rovo, teams can easily align work to real business goals, plan and track progress together, remove knowledge silos, and access the real magic of AI plus human collaboration. Visit at lassian dot com slash team changer to learn more. That's atlassian.com/teamchanger. I will say I've had many poor roommates over the years who have dealt with my kitchen antics I take over the entire kitchen, and there's, you know, just powders all over the countertop. Almond flour, hemp seeds, coconut sugar, Caitlin Smith was a mad scientist on a mission. She knew there had to be a way to make delicious snacks with healthier ingredients. I didn't found this company to make money. I squarely remember points in our history where I was like, well, I could lose all of my money, and this would still be worth it. You gotta have incredible talent at every position. It's like this huge push. There are fires burning when you're going home. Can you believe it? Such an idiot. And then you go back to, this is totally gonna be amazing. There are so many easy ways. So so so I have no idea what to do. Sorry. You made a mistake. But you have to time it right. Oops. We're gonna have a three bedroom apartment. Stuff that just seems absolutely not all ten years later, I'm like, well, that's just how you do it. We have a big just how you do it. This is Masters of Scale. I'm Jeff Berman, your host. This week on the show, how Caitlin Smith grew Simple Mills into a better for you brand powerhouse. From tinkering with recipes in her apartment kitchen to selling the company for nearly $800,000,000 It's an incredible story of scaling with purpose. Caitlin, welcome to Masters of Scale. Thank you. Thanks for having me this morning. I've been so looking forward to this because I'm a long time consumer of the products that you have brought to market. And before we get to Simple Mills and the company that you've …