How to build breakout products, with Mark Pincus & Reid Hoffman

The very best founders I know are brilliant at building systems. They connect teams, they remove bottlenecks, and they eliminate single points of failure. And yet, when it comes to their own wealth, most are running a disconnected stack. A tax accountant here and a state attorney there, a wealth manager who doesn't talk to either one of them. Creative planning was built to fix exactly that. One integrated team of tax professionals, estate planners, investment specialists, all coordinated by a dedicated wealth manager who sees your full financial picture and keeps every piece working together. Proactive tax efficiency, estate strategy, investments all under one roof. Creative planning, where wealth works together. Learn more at creativeplanning.com/mastersofscale. Hey, folks. Jeff Berman here. The speaker lineup for Masters of Scale Summit twenty twenty six is coming together, and I'm thrilled to share some of the absolutely iconic speakers. We're gonna have the incredible Kara Swisher, Danny Meyer, Anjali Sud from Tubi, Cloudflare's Matthew Prince, Adam Grant, our very own Reid Hoffman, and some folks you might be less familiar with, but who, well, they're gonna blow your minds. It's this October twentieth to twenty second in San Francisco. Our theme, our agency now, could not be more timely. Applications are open, but spots are limited. Apply at mastersofscale.com/apply20five. That's mastersofscale.com/apply20five. It does feel very analogous to Internet nuclear winter, we called it. In 02/2003, when right when you started LinkedIn Yeah. When I started Tribe, this feels very, like, a similar moment that it's not figured out, but you know it's going to be. This is Masters of Scale. This week on the show, Reid Hoffman sits down with Mark Pincus. You should know Mark, but if you don't, he is a serial tech entrepreneur and investor best known as the founder of Zynga. Thanks to games like Farmville, Zynga Blitz scaled to 300,000,000 monthly active users on Facebook at its peak. They were also huge on Myspace, but we don't remember Myspace so much these days. Now Mark has a new book out, Life at the Speed of Play. The godfather of mobile gaming talks with Reed about how to build products people love, how to learn fast from your mistakes, and much, much more. Mark, it's always an honor and a pleasure. Welcome back to Masters of Scale. Happy to be invited back. Part of the reason why we decided to do this, so you have a new book coming up. And I wrote the foreword to the book. I'm a huge fan of the book, but, okay, Internet boy. Why did you write a book? What led you to writing a book? Very old school media. Well, coming from someone who has been prolific with his books, Internet Boy Yes. I would say after writing the book, I think everyone should write a book once. I think it's one of those things that's such a labor of love. But I wanted to capture a few things in the book. …