Ford's Jim Farley on beating China, and the storm nobody sees coming

The very best founders I know are brilliant at building systems. They connect teams, they remove bottlenecks, and they eliminate single points of failure. And yet, when it comes to their own wealth, most are running a disconnected stack. A tax accountant here and a state attorney there, a wealth manager who doesn't talk to either one of them. Creative planning was built to fix exactly that. One integrated team of tax professionals, estate planners, investment specialists, all coordinated by a dedicated wealth manager who sees your full financial picture and keeps every piece working together. Proactive tax efficiency, estate strategy, investments all under one roof. Creative Planning, where wealth works together. Learn more at creativeplanning.com/mastersofscale. Hey, folks. Jeff Berman here. I am thrilled to share some of the new names who will be joining us at this year's Masters of Scale Summit. This may be our biggest stage yet. Reed Hastings, Meredith Whittaker, Van Jones, Amjad Massad, and more will be there with us October twentieth through twenty second in San Francisco. If you're building something great or you want to build something great, we want you there with us too. Join us at mastersofscale.com/apply20six. That's mastersofscale.com/apply20six. Hey, everyone. Bob here. Before we jump into today's episode, I'm joined by Jean Marie Maniere, CEO and cofounder of CoinShares, which supports and sponsors rapid response, something we deeply appreciate, Jean Marie. There's been so much change in the world of digital assets. What differentiates a crypto native firm today? What do they understand about volatility that traditional players are still learning? Yeah. I think traditional managers study volatility. They are student of volatility, where I think crypto native firms are practitioner of volatility. We don't just package digital asset as well. We trade them. We own Bitcoin on our own balance sheet, and so we operate in the market we invest in. That's not a marketing timeline. It's really an operating principle for us. Over the years, crypto has gone through sort of waves of a boom and bust. Is is there a difference between a firm that sort of weathered the cycles and versus one that learned from them? Yeah. Surviving a crash is luck, I would say. Learning from it is more of a business decision, and so weathering means you survive, you know. Learning means you change you where you operate. So sometime this kind of bear market are great opportunity for people to keep building. If the question in 2015 was, is Bitcoin for real? What's the defining question that we should be asking in 2026 and beyond? The question isn't is Bitcoin real anymore. That's done. It's more what happened when every portfolio has a digital asset allocation attached to it. So the question has evolved. 2015, is it real? 2020, should I own it? 2024, how do I access it? And now what does a portfolio look like, that include digital asset as a permanent, allocation pattern? The firm that will matter in the …