The Product Marketing Insider

→ WHAT IT COVERS Chris Lynch, CMO at Mindtickle, and presentation designer Mieke Mioduski examine how product marketers can build more effective, narrative-driven demos using PowerPoint and Google Slides. They draw on their decade-long collaboration at Oracle Marketing Cloud to outline composable, personalized demo frameworks that scale across large sales organizations.

→ WHAT IT COVERS Scott Varner, Senior Consultant at Clozd, outlines how product marketers can build effective win/loss programs by collecting structured buyer feedback, using decision driver frameworks to analyze results, securing executive buy-in with revenue impact calculations, and distributing insights across sales, product, and marketing teams to drive measurable win rate improvements.

→ WHAT IT COVERS Holly Watson, Senior Product Marketing Manager at AWS, shares frameworks for go-to-market execution, stakeholder alignment, and career advancement in product marketing. Drawing on 12 years of experience, she outlines how AWS operates lean, agile teams and where the product marketing function is headed structurally by 2023. → KEY INSIGHTS - **Go-to-Market Fundamentals:** Three non-negotiable pillars underpin every successful go-to-market strategy: clear communication across all...

→ WHAT IT COVERS Rebecca Geraghty, VP of Product Marketing at Publicis Media, shares how she built a five-person product marketing team from scratch and established cross-functional OKRs using agile frameworks, flexible goal-setting, and collaborative priority-setting that empowers each team member to co-own their objectives. → KEY INSIGHTS - **Agile Goal Architecture:** Structure product marketing goals as large epics — broad, overarching objectives — then break them into weekly deliverable...

→ WHAT IT COVERS Kirsten Jepson, Director of Product Marketing at TELUS International, covers how digital transformation reshapes product marketing strategy, including cross-functional collaboration frameworks, AI adoption, stakeholder buy-in, and tool selection. She draws on five years building TELUS International's product marketing practice from the ground up through its IPO.

→ WHAT IT COVERS Kelly Anderson, Product Marketing Manager at Google's user protection security division, outlines go-to-market strategy fundamentals for global companies, drawing on parallel experience at Microsoft. She covers GTM frameworks, market research constraints, cross-functional collaboration, product launch processes, and the skills that advance product marketing careers.

→ WHAT IT COVERS Emily Dumas, Content Lead on ZoomInfo's 15-person product go-to-market team, explains how strong writing and storytelling elevate product marketing. She covers content strategy, competitive differentiation, go-to-market alignment, and the skills required to build effective content that connects products to buyers across multiple channels and internal audiences.

→ WHAT IT COVERS Jeremy Castile, Senior Director of Product and Alliance Marketing at Docker, covers go-to-market strategy fundamentals, the distinction between GTM motions and product launches, common PMM pitfalls, and career development advice drawn from his path from electrical engineering through New Relic to leading Docker's growing three-person PMM team.

→ WHAT IT COVERS Su Simha, global director of product marketing at N26, traces a 20-year career spanning Microsoft, Bombardier, and HelloFresh, covering how to structure product marketing teams, build resonant messaging, drive customer retention, and position product marketing as a strategic business function rather than a support role. → KEY INSIGHTS - **Team Structure Framework:** Build product marketing teams around three core roles: a product marketing lead mirroring each product...

→ WHAT IT COVERS Ali Hanyaloglu, Product Marketing Director at Akeneo, outlines the core traits and strategies that define effective product marketing, covering storytelling, competitive intelligence, sales enablement, internal communication, and the "marketer" framework across a five-person global PMM team. → KEY INSIGHTS - **Internal Communication Timing:** Avoid communicating too early with internal stakeholders.