How presentations can set your organization apart | Chris Lynch, CMO at Mindtickle

Hi, everyone, and welcome to the latest episode of the Product Marketing Insider podcast. I'm Lars Chapman, and I'm the CD copywriter here at Product Marketing Alliance. As product marketers, we know the power of personalization. We also know how much work goes into building out effective demos. We've all worked cross functionally wrangling cats from product management, customer success, solutions consulting, sales, marketing, and creative alike to try and develop that end all be all perfectly recorded demo. From setting up demo environments to developing a resident narrative, ensuring the right contributors have the right screen recording software, access, and aspect ratios, demo development can be a cumbersome initiative. And then, of course, once you've made that last cut, you're informed by product design that a new UI update is gonna be rolling out in the next quarter. We know it's better to show than tell, and we also know how important demos are in helping our cost prospects and customers truly see themselves in our products. They need to see how our solution can help them in their own jobs to be done. In today's episode of Product Marketing Insider, we're gonna tune into a conversation between two storytelling enthusiasts, Chris Lynch, chief marketing officer of Mindtickle, and Mieke Mioduski, presentation designer and founder of GhostRash Communications. They'll share some of the more creative ways they've collaborated to build more engaging, storage driven demo presentations that work for the big stage as well as the day to day sales enablement environment. Lesher, Mieke, and Chris make the case for building composability and personalization into the demos we create by leveraging tools we already have, PowerPoint and Google Slides. We'll also hear the couple discuss some of their favorite ways for us to make more memorable, effective, and scalable product demos. Alrighty. Welcome to Product Marketing Insider. This is Mikey Meduski, and I'm here with a very special guest, a chief marketing officer who has a profound love, I'd say, for product marketing. So Chris Lynch, the CMO of Mindtickle. Chris, welcome to the, Product Marketing Insider. Mikey, thanks for having me. Good to be here. Yeah. This is gonna be fun. And I think it'll be important to for everybody to get to know you a little bit and hear about your background. So curious how you got into marketing in general. It was pretty accidental. I never, throughout school, college, ever sat around and said, I wanna be a marketer, at a business. In fact, I started in journalism. I went to journalism school and did an internship for a company called the International Data Group. They owned a variety of technology and business publications at the time based out of Massachusetts. And not long after I graduated, they were said, hey. Let's let you go out to California and cover some of the new tech companies that were coming about then. And at the time, Facebook had been around for a few years. Like, it had …