Go-to-Market strategy advice | Jeremy Castile, Docker

Hi, everyone, and welcome to the latest episode of the Product Marketing Insider podcast. My name is Lawrence Chapman, and I'm the copywriter here at PMA. This week's episode is brought to you by Appcues. If you ever launched a new feature that went unused, waited days, or even weeks to get that use data you requested, well, you're not alone. We're still way too dependent on developers. That's why product marketers around the world are calling Appcues their new favorite product marketing tool. Appcues empowers product marketers to measure and improve product adoption without a developer. Brands like Amplitude, Privy, FullStory, and Lyft use Appcues to track feature usage and engage users with in app onboarding tours, feature announcements, and surveys with no code required. Visit appcues.com to start your free trial today. Today, I'm delighted to be joined by Jeremy Castile, Senior Director of Product and Alliance Marketing at Docker. Thanks so much for joining me, Jeremy. Yeah. Thanks for having me, Lawrence. I'm excited to be here. Oh, no. Thanks so much for taking the time out and, chatting with us. So just to start, can you explain your current role at Docker for us, please? Yeah. Absolutely. So my current role at Docker, I am the senior director of product and alliance marketing. So, basically, that means, I'm responsible for all of our go to market, our product launches, anytime we're launching a new product or feature. My team's responsible for that and everything that goes into, product marketing, and I'm sure all the things that we'll be talking about today. Fantastic. And what is it that made you want to become a product marketer in the first place? Yeah. Absolutely. Early on in my career, you know, I started out I have a technical background. My undergraduate degree is actually in electrical engineering. And I get asked that question all the time, actually. How did you make the jump from engineering to marketing? But, really, that was, you know, the when I was an engineer, that was really kind of when I my interest was peaked in terms of product marketing. So I was on the engineering side and, working, you know, on new products and understanding how do we build things that customers care about? How do we build things that solve problems for customers? And I actually got to be on the side where we actually do the research and development and actually do the the product design, and build a product. And, you know, through that process, I got to work with go to market folks, product marketing folks, and I you know, that piqued my interest in terms of, wow, that looks really cool. You know, they sort of take this thing that we built, and then they bring it to customers, and they, you know, they help grow the business. So that was really kinda how I, you know, got interested in in product marketing. Okay. Fantastic. And you kind …