Exploring a 20 year product marketing journey | Su Simha, N26

Hi, everyone. Welcome to the Product Marketing Insider podcast. I'm Laurence Chapman, and I'm a copywriter here at PMA. Have you ever launched a new feature that went unused? Waited days or even weeks to get that user data you requested? You're not alone. We're way too dependent on developers. That's why product marketers around the world are calling Appcues their new favorite product marketing tool. Appcues empowers product marketers to measure and improve a product adoption without a developer. Brands like Amplitude, Prevy, FullStory, and Lyft use AppCues to track feature usage and engage users with in app onboarding tools, feature announcements, and surveys with no code required. Visit appqueues.com to start your free trial today. Today, I'm delighted to be joined by Sue Sima, a marketing leader for twenty years who's worked with companies like Microsoft, and most recently, as VP and head of product marketing at Bombardier and global director of product marketing at n twenty six. We're gonna be lifting the lid on her exciting product marketing journey so far, which skills she thinks are critical for product marketers, her top tips for product marketing newbies, and a whole lot more. Welcome to the show, Sue. Well, thank you. Thank you for having me. No. Thank you so much for joining us. So, Sasnath, can you please just give the listeners a brief insight into your most recent product marketing role, please? Absolutely. Thank you so much. A pleasure. You know, Well, I think, you know, it's been quite a journey, Ashley. I would say my most recent role, is with n twenty six, you know, as the director global director of product marketing for n twenty six. So definitely, I look into, you know, combination of things around one on on one side on the product strategy input for product, product, team and product management team. And the other side is really looking into go to market strategy and, looking at the growth of the business, and looking at everything right from acquisition to retention to upselling and cross selling. And so me and my team are very much focused around, these components. And, of course, launches are exciting, that we do a lot in in the consumer space. Fantastic. And what is it that made you want to become a product matter in the first place? Well, that's a very, very interesting story actually. You know, I think it goes back to my college, you know, back when I was studying engineering, in a top school in India and we had this campus placements in our seventh semester, where companies would just come over they give us this aptitude Jess and then interview for the future jobs and I interviewed for I laps at that point of time, which is mega soft and I laps over junior Fairfax based company venture capital company. And the interviewer at that time, the VP of marketing who was interviewing me, he offered me two options. He said, …