'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable Content

What It Covers

Amanda Natividad, VP of Marketing at SparkToro, reveals her content creation system: batching workflows by day, writing for disengaged readers, using personal examples nobody else has, and balancing viral content with defensible thought leadership.

Key Questions Answered

• •Content Strategy Balance: Create impression-focused content to grow audience initially, then use high-quality 2000-word posts to build defensibility. Repurpose deep content into platform-native hooks that drive traffic back. Both types feed each other systematically.
• •Weekly Batching System: Monday for ramp-up and admin, Tuesday-Wednesday for production and writing, Thursday for speaking and meetings, Friday for planning next week and batching SparkToro content. Sunday meal prep eliminates daily decision fatigue throughout the week.
• •Writing Hook Framework: Ask why someone needs to read this specific piece, not whether they struggle with generic problems. Use absolutes as hooks, coined phrases, and personal examples competitors cannot replicate. Abandon drafts that lack clear direction without forcing completion.
• •Content Intake Process: Store ideas in three Evernote notebooks since 2012: Info for external references worth remembering, Create for original ideas and drafts, SparkToro for work content. Only capture ideas that persist mentally or write themselves with clear structure.