'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable Content

What happens if you take three struggling freelance marketers, lock them in a seventeenth century cottage, and don't let them live until we fix their businesses? In August, I rented an old cottage in rural Ireland and invited copywriter Rob, ecommerce designer Laura, and book coach Vicky, three freelancers desperate to stand the fuck out. And over two days, I ripped everything apart, their offers, their messaging, their branding, their lead gen to find what was really holding them back. This is the concept of a new YouTube channel that I'm launching. You can watch the first episode for free right now. It's half an hour long. It's supposed to be entertaining as well as practical. I hope you'll enjoy watching it. So please set half an hour aside to watch it around your morning coffee, breakfast, lunch break, or on the bus or at the gym, whatever. The link to access this new YouTube channel is in the episode show notes. I really, really appreciate you taking the time to watch it. And then, you know, the usual to like it, comment, to share, talk about it around you if you like it. Thank you so much. Why does somebody need to read this? That's usually enough to carry me through to write a hook. Because once I'm thinking about why do they need to read this, then I don't write the things like, are you struggling to get more leads? Like, that's not interesting and not fun. I don't think anyone reads that and goes, oh, I need to read more. And welcome to another episode of everyone hates marketers.com, the no fluff, actionable marketing podcast for people sick of marketing bullshit. I'm your host Louis Grenier. In today's episode, you will learn how to become the CEO of your brand's content instead of just a content marketer and get some real results for your business. My guest today is a content marketing powerhouse, an unstoppable creative force, a Twitter juggernaut, an influencer. I'm joking. She's the VP of marketing for SparkToro. She's run Fishkin's latest startup. She used to be a tech journalist. She has ten years of experience in marketing across many many different fields. She has her own newsletter. She speaks at events. She has a cohort based course. She's contributor to Adweek. And she's also a trained chef. She talks about cuisine and cooking and marketing and all of that. I honestly do not know how she gets everything done. Clearly, also a very generous and kind human being. So Amanda Natividad, super happy to have you. Oh my gosh. Thank you so much for having me, Louis. And thank you for the generous introduction. That's the only kind thing I'm gonna tell you now. So let's fucking know. Oh no. So don't you think that the kind of obsession that many people have with algorithms, you know, on Twitter and LinkedIn and whatever, lead us to create shitier and shitier content? Sometimes, yes. …