Know Your "Enemies" — A Practical Guide to Competitive Intelligence

What happens if you take three struggling freelance marketers, lock them in a seventeenth century cottage, and don't let them live until we fix their businesses? In August, I rented an old cottage in rural Ireland and invited copywriter Rob, ecommerce designer Laura, and book coach Vicky, three freelancers desperate to stand the fuck out. And over two days, I ripped everything apart, their offers, their messaging, their branding, their lead gen, to find what was really holding them back. This is the concept of a new YouTube channel that I'm launching. You can watch the first episode for free right now. It's half an hour long. It's supposed to be entertaining as well as practical. I hope you'll enjoy watching it. So please set half an hour aside to watch it around your morning coffee, breakfast, lunch break, or on the bus or at the gym, whatever. The link to access this new YouTube channel is in the episode show notes. I really, really appreciate you taking the time to watch it. And then, you know, the usual to like it, comment, to share, talk about it around you if you like it. Thank you so much. If you don't have a sales team, let's say, you know, if we get out of tech, you mentioned bookstores and cinemas and stuff like that. How do you know what what are the threats out there? Yeah. Just Google what what whatever your category is, whatever near me. If it's if it's a local business, you have to put your yourself into the shoes of your ideal customer. And so what are they doing to kind of find what what would they do to find you? If you don't have a sales team, if you're not, like, just selling tech or whatever, then you can just Google whatever category it is and see what comes up. This is exactly what your your customers are doing. And or you could just do, again, similar searches. That's this is what, you know, SEO is completely based off of. You know, it's it's about coming up when people are searching for terms that are related to your business or the things that you sell. So do that. Put yourself in the shoes of a customer. What are they doing when they're looking for the thing that you sell? And once you do that, then you can kinda start to see, oh, okay. This is coming up, which it looks like they sell also a similar thing to the thing that I sell. Oh, this is coming up now. They they it's a little bit more of a indirect thing. I don't know if there would be an actual threat there. But, I mean, you can get pretty like, it's not like a crazy technical exercise. You can just, again, I think putting yourself in the position of your ideal buyer is the best kind of situation that you can do. Bonjour, bonjour, and welcome …