How to Build a Content Strategy That "Drives Pipeline"

What happens if you take three struggling freelance marketers, lock them in a seventeenth century cottage, and don't let them live until we fix their businesses? In August, I rented an old cottage in rural Ireland and invited copywriter Rob, ecommerce designer Laura, and book coach Vicky, three freelancers desperate to stand the fuck out. And over two days, I ripped everything apart, their offers, their messaging, their branding, their lead gen, to find what was really holding them back. This is the concept of a new YouTube channel that I'm launching. You can watch the first episode for free right now. It's half an hour long. It's supposed to be entertaining as well as practical. I hope you'll enjoy watching it. So please set half an hour aside to watch it around your morning coffee, breakfast, lunch break, or on the bus or at the gym, whatever. The link to access this new YouTube channel is in the episode show notes. I really, really appreciate you taking the time to watch it. And then, you know, the usual to like it, comment, to share, talk about it around you if you like it. Thank you so much. Well, first of all, I was never really hired to do content marketing fully. Right? So it's something that I do because I really believe in it and because I think nowadays, it's just the modern way to do marketing. Marketing. Right? And so I have mostly worked in sales led companies. So more like enterprise, I would say, ABM type of play where, obviously, without sales, you just cannot move forward with which I would say there is less pressure to deliver results now. But obviously, it's also a bit harder to to demonstrate the impact of every single marketing initiatives, which for me has never been a problem because thankfully, I was never in one of those companies. I feel that's probably more an American thing where you are always, like, with a with a knife at your at your, yeah, neck or something. But, basically, I really realized that we have such great minds and experts that were very far away from marketing and had all this knowledge in their heads, obviously, as usually in tech companies. And I would say the the biggest thing thing I've done is really teach them about what it is to bring out all that knowledge and how to do it and how to do that strategically. Bonjour, bonjour, and welcome to another episode of everyonehates marketers.com, the no fluff actionable marketing podcast for people sick of marketing bullshit. I'm your host, Louis Grenier. In today's episode, you'll learn how to build a content strategy that truly drives pipeline. My guest today is a b two b marketer who, like me, is a very contrarian figure, should I say, in our space. I like the way she talks about her expertise quite simply and how she stands out in a sea of people …