Episode 821 | How to Do Founder-Led Marketing (with Jay Clouse)

This podcast is brought to you by Mercury, the banking solution I use across all of my businesses. I manage half a dozen Mercury accounts from my personal single member LLC to MicroConf, our 7 figure global events and education platform, to TinySeed, our venture fund and accelerator. Mercury handles every one of them. Traditional banking forces you to duct tape tools together and work around slow processes. Mercury doesn't. The dashboard shows me exactly where each business stands at a glance. The interface is simple enough for daily banking and paying invoices, but can also handle the multi step approval processes we need when wiring large sums of money to the dozens of companies we invest in each year. There's a reason more than 300,000 entrepreneurs have made the switch. Anytime founders ask me where to set up their accounts, I send them to mercury.com. It's free to get started with no in person visits and no minimum balance. Visit mercury.com to apply online in minutes. Mercury is a fintech company, not an FDIC insured bank. Banking services provided through Choice Financial Group and column NA, members, FDIC. Welcome to another episode of Startups for the Rest of Us. I'm your host, Rob Walling. And in this episode, I sit down with the founder of Creator Science. His name is Jay Klaus, and he spent more time thinking about being a creator and educating an audience on a particular topic than most people I know. He's built an entire business around helping folks do that. So I wanted to bring him on because he's such a deep thinker about this topic of, what I'm saying, founder led marketing, but it's really it's going out as a human and helping educate folks creating content for them and getting people to pay attention in an age where attention is very valuable. And this is actually a two part episode. So the first part, you'll hear on this feed and then on Jay's podcast called Creator Science, which you can hit in any podcatcher, he interviews me about SaaS and being a creator, how I prioritize things, what my week looks like. We talked through a bunch of super interesting topics, so you're gonna wanna check that out on the creator science podcast. Before I dive into my conversation with Jay, MicroComp Europe is in Iceland, September 21 through the twenty third. That's 2026, and this event will sell out. We have sold out our events for the past, I think, three years. So if you want a ticket, you're gonna wanna go buy one now. In fact, early bird tickets may have already sold out, but you're gonna wanna go to microkoffeurope.com if you want to see me in Iceland along with a 150, 160 of your favorite bootstrapped founder friends. That's microconfeurope.com. And with that, let's dive into my conversation with Jay. Jay Klaus, welcome to Startups with the Rest of Us. Hey. Excited to be here. So for people …