AI marketing Masterclass: From beginner to expert in 60 minutes

What It Covers

James Dickerson demonstrates a complete AI marketing workflow using Claude Code, MCP tools, and custom skills to build conversion-optimized landing pages, lead magnets, SEO content, and video ads in under sixty minutes. The session covers research methodology, skill stacking, competitive analysis, and programmatic content creation for complete marketing systems.

Key Questions Answered

• •Research-First Framework: Start with Perplexity MCP for deep market research, use Playwright to capture competitor screenshots, and crawl websites with FireCrawl before creating any assets. This context-loading prevents generic AI outputs and identifies white space opportunities. Spend up to one hour gathering data about competitors, positioning angles, and market gaps before prompting for creative work.
• •Skills as Instruction Manuals: Create seventeen specialized skills trained on expert frameworks like direct response copywriting from Eugene Schwartz and Claude Hopkins, positioning angles, and front-end design. Skills act as reusable instruction sets that capture your taste and expertise. The orchestrator skill helps decide which skills to invoke next when uncertain about workflow steps, eliminating decision paralysis.
• •Stacking Skills for Quality: Combine multiple skills sequentially rather than single prompts. Use positioning angles skill first, then direct response copy skill, then front-end design skill from Anthropic to avoid purple gradients and AI aesthetics. This layered approach with checkpoints between skills produces conversion-optimized assets. Create task-based agents with fresh context windows to review outputs between major workflow stages.
• •Remotion for Video Ads: Install Remotion through Claude Code to generate product demo videos programmatically with custom fonts, brand colors, and multiple aspect ratios for different platforms. The workflow takes thirty minutes of back-and-forth prompting using their free GitHub repository. Create landscape, square, and vertical video variations simultaneously for Meta campaigns at zero cost beyond Claude subscription.
• •Programmatic SEO Strategy: Use keyword research skill to identify underserved local markets, then generate SEO-optimized pages targeting specific search terms like HVAC marketing in Phoenix. Create one hundred landing pages tailored to different audience segments rather than generic pages. Each page integrates lead magnets and maintains brand voice consistency. Monthly Claude Code subscription at two hundred dollars enables unlimited page generation.