This week, How I Built This explored what happens when founders challenge the status quo in established categories. From Justin Gold's decision to strip down peanut butter to its essentials while waiting tables, to Jeffrey Hollender's push for radical transparency in household products, both entrepreneurs demonstrate how questioning "the way things have always been done" can create space for something better. The episodes reveal a common thread: sometimes the biggest business opportunity lies in simplifying what everyone assumes is already simple.
Episodes This Week
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Other Weeks
This Week in How I Built This (Jul 13 - Jul 19, 2026)
2 episodes · Jul 13 – Jul 19
This Week in How I Built This (Jul 6 - Jul 12, 2026)
2 episodes · Jul 6 – Jul 12
This Week in How I Built This (Jun 29 - Jul 5, 2026)
2 episodes · Jun 29 – Jul 5
This Week in How I Built This (Jun 22 - Jun 28, 2026)
2 episodes · Jun 22 – Jun 28
This Week in How I Built This (Jun 15 - Jun 21, 2026)
2 episodes · Jun 15 – Jun 21
This Week in How I Built This (Jun 8 - Jun 14, 2026)
2 episodes · Jun 8 – Jun 14
This Week in How I Built This (Jun 1 - Jun 7, 2026)
2 episodes · Jun 1 – Jun 7
This Week in How I Built This (May 18 - May 24, 2026)
2 episodes · May 18 – May 24
This Week in How I Built This (May 11 - May 17, 2026)
2 episodes · May 11 – May 17
This Week in How I Built This (May 4 - May 10, 2026)
2 episodes · May 4 – May 10
This Week in How I Built This (Apr 27 - May 3, 2026)
2 episodes · Apr 27 – May 3