This week, How I Built This explored what happens when founders challenge the status quo in established categories. From Justin Gold's decision to strip down peanut butter to its essentials while waiting tables, to Jeffrey Hollender's push for radical transparency in household products, both entrepreneurs demonstrate how questioning "the way things have always been done" can create space for something better. The episodes reveal a common thread: sometimes the biggest business opportunity lies in simplifying what everyone assumes is already simple.
Episodes This Week
Get a free sample digest — no signup needed
Real AI summaries from top how i built this podcasts, straight to your inbox.
or
No spam, unsubscribe anytime. We'll send one sample digest, then you decide.
Other Weeks
This Week in How I Built This (May 18 - May 24, 2026)
2 episodes · May 18 – May 24
This Week in How I Built This (May 11 - May 17, 2026)
2 episodes · May 11 – May 17
This Week in How I Built This (May 4 - May 10, 2026)
2 episodes · May 4 – May 10
This Week in How I Built This (Apr 27 - May 3, 2026)
2 episodes · Apr 27 – May 3
This Week in How I Built This (Apr 20 - Apr 26, 2026)
2 episodes · Apr 20 – Apr 26
This Week in How I Built This (Apr 13 - Apr 19, 2026)
2 episodes · Apr 13 – Apr 19
This Week in How I Built This (Apr 6 - Apr 12, 2026)
2 episodes · Apr 6 – Apr 12
This Week in How I Built This (Mar 30 - Apr 5, 2026)
2 episodes · Mar 30 – Apr 5
This Week in How I Built This (Mar 23 - Mar 29, 2026)
2 episodes · Mar 23 – Mar 29