Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
1h 4m
This week, How I Built This explores the parallel journeys of founders who turned niche obsessions into mainstream grocery staples. From Krishna Kaliannan's quest to bring keto-friendly cereals to supermarket shelves to Jeni Britton's advice on scaling a beloved brand, the episodes reveal how founders navigate the tension between staying true to a specific vision and building a business with broad appeal.
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