Three Things Every BDR Must Master When Doing Cold Calls | Tanner Stewart - 1910

What It Covers

Tanner Stewart shares three essential cold calling strategies for BDRs: treating prospects as humans through genuine conversation, focusing on solution selling over product features, and asking strategic qualifying questions throughout the call.

Key Questions Answered

• •Human Connection First: Start calls by genuinely asking how prospects are doing and sharing authentic responses about your own day, like mentioning post-lunch tiredness or Monday blues, to lower their guard and differentiate from typical salespeople who immediately launch into pitches.
• •Lead With Industry Data: Replace product pitches with valuable insights by saying you've talked to 50 similar companies and sharing trends you're observing, then asking if they see the same patterns. This consultant approach makes prospects want to compensate you rather than avoid you.
• •Resist Product Dive Temptation: When prospects mention a pain point you solve, avoid immediately explaining your product features. Instead ask follow-up questions like "Is that working?" or "Tell me more about that" to gather deeper intelligence before positioning your solution.
• •Qualify After Booking: Once a prospect agrees to a demo, immediately ask a few quick questions to ensure it's worthwhile for both parties. Ask what they hope to gain from the meeting or what their magic wand outcome would be, giving your account executive discovery insights upfront.