Cold Call vs. Cold Email: Which One Actually Works in 2025? | Matt Tharp - 1913

What It Covers

Matt Tharp, CEO of Hunter.io, explains why cold email outperforms cold calling in 2025, backed by data showing 61% of decision makers prefer email outreach over phone calls at less than 10%.

Key Questions Answered

• •List segmentation performance: Email lists above 100 people show performance drops to nearly half effectiveness. Keep prospect lists under 100 recipients to maintain message relevance and enable proper personalization for each specific audience segment.
• •Decision maker preferences: Survey of 200 business decision makers reveals 61% globally prefer cold email over cold calling, with US market showing even stronger preference at 71% for email versus under 10% for phone outreach across all markets.
• •Email structure formula: Establish credibility within two to three seconds using recognizable domain, clear subject line addressing one specific problem, then deliver 30 to 40 word message explaining how you solve that problem with single easy call to action.
• •Domain strategy for deliverability: Use subdomain variations like gethunter.io instead of primary domain hunter.io for cold outreach to protect main domain reputation. Ensure subdomain redirects to primary site or hosts content so recipients can verify sender legitimacy instantly.