074: Alyssa Dulin – Secrets of Email Deliverability

You want to receive positive signals from your subscribers and reduce the amount of negative signals that you're receiving. So some positive signals are opening the message that you send, clicking, responding to your message. That's actually a really big one. So getting your subscribers to reply to your emails is really, really great, adding you to their safe senders list or address book. If your message did land in their spam folder, if they mark it as not spam or move it out of spam, that's a huge positive signal. So those are all the good things that you want to see from your subscribers. In this episode, I talked to Alyssa Doolin, who is the head of deliverability for ConvertKit. So if you've heard around that ConvertKit has amazing deliverability, which is absolutely true and, you know, you hear a lot of creators talking on Twitter about how when they switched to ConvertKit, their open rates went up, their engagement went up, and that's because of the hard work that Alissa does behind the scenes. So in this episode, we talk about what professional creators need to know about deliverability, how the industry actually works, the semi secret organizations that exist behind the scenes. And then we even dive into a really fun new project kind of behind the scenes of what actually announced today when we're recording it and will have been maybe out for a couple of weeks by the time this episode airs. Well, behind the scenes is the deliverability and compliance side of how this secret new project is working. So there's a ton of stuff. Elyssa is seriously the best in the industry. She leads the industry podcast on this and everything else. So if you ever wondered about deliverability, this is the episode for you. Elyssa, welcome to the show. Hey, thanks for having me. I was just on your podcast about deliverability, which is the key industry podcast about deliverability I hear. Our creators reference it all the time. And then what's the most fun is when, like the rest of the people in the industry reference it. I love the fact that you're out there sharing, like our values of teach everything, you know, and work in public when your podcast is listened to by, I think most of the competition, because you're the only one actually talking about these things. Everyone else is like no deliverability is this like, opaque world, you have to, you know, be a member of our secret organization to know about it. And you're like, look, here's how it actually works. Here's what's going on. So anyway, I'm thrilled that you're talking about this. Maybe let's start there. Why do you talk about it publicly so much compared to the rest of the industry that tends to keep things these things very quiet and secretive? Such a good question. Well, I mean, if you're listening to this podcast, there's a good chance you send …