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The Sales Evangelist

5 Simple Things Top Producers Do That Average Sellers Hate! | Andrew Barbuto - 1912

30 min episode · 2 min read
·
Andrew Barbuto,Donald C. Kelly

Episode

30 min

Read time

2 min

Topics

Career Growth, Productivity, Relationships

AI-Generated Summary

Key Takeaways

  • Time Management: Top producers reserve prime working hours exclusively for revenue-generating activities like prospecting, client meetings, and proposal advancement. They delegate lower-value tasks to after-hours or weekends, ensuring maximum productivity during business hours when prospects are available.
  • Prospecting Research: Effective sellers spend dedicated hours identifying ideal customer profiles and finding warm connection points before outreach. They aim to find 10-15 qualified prospects with shared connections or past company relationships, achieving two meetings from four responses rather than mass cold outreach.
  • Meeting Preparation: High performers research prospect LinkedIn profiles, company websites, and CRM history before calls to avoid asking generic questions. They send pre-meeting emails requesting information not found online, ensuring conversations focus on value delivery rather than basic fact-finding that wastes time.
  • CRM Note-Taking: Detailed meeting notes in CRM systems allow sellers to resume conversations months later without repeating questions. Starting follow-up calls by referencing previous needs and objections maintains credibility, respects prospect time, and accelerates deal progression from where discussions previously ended.

What It Covers

Andrew Barbuto breaks down five specific behaviors that separate top-performing salespeople from average sellers, focusing on time management, research methodology, meeting preparation, CRM utilization, and prospecting discipline to drive revenue growth.

Key Questions Answered

  • Time Management: Top producers reserve prime working hours exclusively for revenue-generating activities like prospecting, client meetings, and proposal advancement. They delegate lower-value tasks to after-hours or weekends, ensuring maximum productivity during business hours when prospects are available.
  • Prospecting Research: Effective sellers spend dedicated hours identifying ideal customer profiles and finding warm connection points before outreach. They aim to find 10-15 qualified prospects with shared connections or past company relationships, achieving two meetings from four responses rather than mass cold outreach.
  • Meeting Preparation: High performers research prospect LinkedIn profiles, company websites, and CRM history before calls to avoid asking generic questions. They send pre-meeting emails requesting information not found online, ensuring conversations focus on value delivery rather than basic fact-finding that wastes time.
  • CRM Note-Taking: Detailed meeting notes in CRM systems allow sellers to resume conversations months later without repeating questions. Starting follow-up calls by referencing previous needs and objections maintains credibility, respects prospect time, and accelerates deal progression from where discussions previously ended.

Notable Moment

Barbuto reframes prospecting time as equally important as actual client meetings, arguing that treating research blocks as non-negotiable appointments prevents the common trap of delaying outreach until pipeline gaps become urgent crises requiring rushed, ineffective prospecting efforts.

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Episode Transcript

This episode is brought to you in part by the following TSC sponsors. It takes a lot to grow your business. A lot of audience attraction, a lot of lead scoring, and all the channel managing you can manage. Plus, a lot of long days, late nights, and weekends, a lot of wishing there was an easier way. But with Breeze, HubSpot new collection of AI tool, it's easier than ever for marketers to attract audiences, increase leads and score customers fast, which means pretty soon your company will have a lot to celebrate. Visit hubspot.com/marketers to learn more. This episode is brought to you in part by Blue Mango Studios. Imagine using a podcast as a lead generation source, not only attracting your ideal customer, but entertaining them and getting qualified leads. To find out more, go to bluemangostudios.com. If you're struggling to close deals, you need to try LinkedIn Sales Navigator. Get a sixty day free trial all on the house. Go to linkedin.com/tse. Again, linkedin.com for a sixty day free trial of LinkedIn Sales Navigator. Happy Independence Day. Today, we're gonna bring something back from the archive that we released earlier this year because I think it makes sense, especially as we're trying to get some independence from mediocrity. Check it out. Hey. Hey. Hey, everyone. Welcome to another great episode of the Sales Evangelist podcast. My name is Donald c Kelly, the sales evangelist. And I'm so excited for another great episode. I'm so excited to be here with you today. On this episode, we have the one and only Andrew Barbuto. And today's episode, we're gonna be going back into the archive as we celebrate Independence Day here in United States. We're gonna go try to get an independence from mediocrity. We're gonna break away from what the average sellers do because we're top performers, and we're different. So what do top performers do, and what do average sellers do? Average sellers well, I I ain't gonna give you all the tips. He's gonna explain that. If this is your first time listening to our podcast on this Independence Day, I ask you to go ahead and, subscribe, and we'll notify you every time we have a new episode. And if you've been here as a long time listener, you're out golfing or doing something, listen to this episode today. I appreciate that because I'm probably on a golf course this morning, by the way, and not doing so well right now. Let's let's hope that I am. But I want you to go ahead and drop me a message on LinkedIn as well. Let me know you're listening to the podcast. Always great to hear your stories and what's working for you. As I mentioned, this is an episode we did previously, but we're gonna dive into what makes top performing sellers so different, and I think you're gonna really like this. Check it out. Andrew, thanks for coming on the show, man. Hey, …

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