I Had A $100K Month And Still Lost Money

Before we dive into today's episode, let's talk about money. If your revenue feels unpredictable, great one month, slow the next, you may have hit what I call the 6 figure slump. This is where you've built a business on grit and good instincts, creating great offers and responding to audience needs. But then you get a few years down the road and you realize every piece requires your effort. The launches, the marketing, the delivery, the results. And that means that your earning potential is capped by your capacity. If this is you, we need to take a fresh look at how your business is running and we need to recalibrate. I'm hosting a free live training called the revenue consistency formula where I'll show you how to identify what's out of sync in your business and realign it for consistent, predictable revenue. Not by starting over, by aligning what you've already built. This training is free, and you can save your seat at amyporterfield.com/training. That's amyporterfield.com/training. I'll see you there. Alright. Let's go ahead and jump into today's episode. My first $100,000 month and lost money. The whole time, I was actually moving backward. So that moment broke me. What's wrong here? Where's my money? Revenue had become my scoreboard, but I was playing the wrong game. I had a 6 figure month, and I lost money. That $100,000 month back in the day meant not seeing my husband who I was newly married at the time. Don't make that mistake. And the way you get there isn't by making more, it's by keeping more. My guest today is a dear friend of mine. One of them goes that one over there, she's big money. And it was my guest today. Her name is Amy Porterfield. Amy Porterfield. The ever amazing Best selling author of two weeks notice, miss Amy Porterfield. I need to tell you about the time that I hit my first $100,000 month and lost money. Not broke even, lost money. I was in the red on a month I thought was a massive win. And here's the worst part. I didn't even know that it wasn't a win until weeks later. I was out there celebrating, feeling like I had finally made it. And the whole time, I was actually moving backward. So that moment broke me, but also it fixed something because it forced me to look at a certain aspect of my company that I had been ignoring for way too long. If you've ever looked at your revenue and thought, where is all this money going? Like, you know it's coming in, but you don't have it, or if you've had a launch that looked great on paper, but your bank account told a totally different story, I need you to keep listening. Because what I'm going to share with you today might be the best business lesson ever that no one ever taught you. So here's what we're going to …