MBA2694 5 Ways To Use The Holidays To Make More Money
Episode
15 min
Read time
2 min
Topics
Sales & Revenue, Psychology & Behavior
AI-Generated Summary
Key Takeaways
- ✓Buy One Give One: Sell your course or membership with a gift-a-friend code that provides 100% off for a second person, creating accountability buddies while making customers feel generous during a limited seven-day purchase window.
- ✓Price Increase Announcement: Publicly announce prices rise January 1st, then follow through by emailing non-buyers the new higher price in the new year to build trust and reward early action without discounting current offerings.
- ✓Flexible Payment Plans: Offer small deposits in December with bulk payments spread across 2026 to remove financial friction during high-expense months while locking customers into current pricing before increases take effect.
What It Covers
Five holiday-specific revenue strategies that capitalize on increased purchase intent during November and December without slashing prices or damaging profit margins through emotional positioning.
Key Questions Answered
- •Buy One Give One: Sell your course or membership with a gift-a-friend code that provides 100% off for a second person, creating accountability buddies while making customers feel generous during a limited seven-day purchase window.
- •Price Increase Announcement: Publicly announce prices rise January 1st, then follow through by emailing non-buyers the new higher price in the new year to build trust and reward early action without discounting current offerings.
- •Flexible Payment Plans: Offer small deposits in December with bulk payments spread across 2026 to remove financial friction during high-expense months while locking customers into current pricing before increases take effect.
Notable Moment
A software company plants ten trees per new customer during Green Friday instead of discounting, standing out from Black Friday noise while attracting mission-driven buyers who value environmental impact over price cuts.
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