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The $100 MBA

MBA2694 5 Ways To Use The Holidays To Make More Money

15 min episode · 2 min read

Episode

15 min

Read time

2 min

Topics

Sales & Revenue, Psychology & Behavior

AI-Generated Summary

Key Takeaways

  • Buy One Give One: Sell your course or membership with a gift-a-friend code that provides 100% off for a second person, creating accountability buddies while making customers feel generous during a limited seven-day purchase window.
  • Price Increase Announcement: Publicly announce prices rise January 1st, then follow through by emailing non-buyers the new higher price in the new year to build trust and reward early action without discounting current offerings.
  • Flexible Payment Plans: Offer small deposits in December with bulk payments spread across 2026 to remove financial friction during high-expense months while locking customers into current pricing before increases take effect.

What It Covers

Five holiday-specific revenue strategies that capitalize on increased purchase intent during November and December without slashing prices or damaging profit margins through emotional positioning.

Key Questions Answered

  • Buy One Give One: Sell your course or membership with a gift-a-friend code that provides 100% off for a second person, creating accountability buddies while making customers feel generous during a limited seven-day purchase window.
  • Price Increase Announcement: Publicly announce prices rise January 1st, then follow through by emailing non-buyers the new higher price in the new year to build trust and reward early action without discounting current offerings.
  • Flexible Payment Plans: Offer small deposits in December with bulk payments spread across 2026 to remove financial friction during high-expense months while locking customers into current pricing before increases take effect.

Notable Moment

A software company plants ten trees per new customer during Green Friday instead of discounting, standing out from Black Friday noise while attracting mission-driven buyers who value environmental impact over price cuts.

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Episode Transcript

So the holidays are about to be upon us, and it's one of the best times of the year to make more money in your business. But not because of the gimmicks or the giant discounts that people offer. This is when people are already in the buying mode, and you wanna capitalize on that. People wanna spend. People wanna give. And they're looking for reasons to say yes. Today, I'm gonna show you five smart holiday strategies that could boost your revenue, deepen loyalty with your customers, and even make your business look better in the process. It's gonna improve your brand, improve how people perceive you. I'm gonna show you step by step how to deploy each of these five. Welcome back to the $100 MBA show. I'm your host, Omar Zdenholm, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale your business. Real quick. If these episodes help you in any way, hit the follow button on this podcast app. It helps us to keep bringing you practical business insights three times a week for free. Thanks. First, I wanna address the fact that I'm talking about this right now so you can start working on this. Start Start implementing the things I'm talking to you about today because during November and December, statistically, purchase intent skyrockets. People expect to get offers from you. They want a deal. They want a reason to buy, really. And the goal isn't to slash prices until you bleed out all your margins. What you wanna do is you wanna create timely reasons to act now. And what I found in my experience is that the best offers that tie into the season tie into them emotionally with generosity, with giving, with gratitude, or a fresh start for the new year. You wanna tie into those emotions so that you give them a compelling reason to buy now. Let me start with strategy number one to increase your revenue this holiday season, and that's buy one, give one. Now a lot of people know buy one, get one where, like, you buy one item from a store and they give you one for free. So this is like a two for one special. But this is a feel good strategy. This kinda turns it on its head. A good example of this is MasterClass. They do this brilliantly with their buy a membership, get a second one for a friend. And they run this promotion during the holidays. Why? Because they are tapping into the holiday generosity. They know you need to get a gift for somebody in your family that maybe you're not sure what to get them, and masterclass is probably perfect for most people that wanna grow, that wanna learn because there's videos and courses on pretty much every topic. So what MasterClass is doing is allowing their customers to be the hero. They're buying for …

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