Why Boldness Outsells Confidence

Every business has a story. Maybe you're just getting started. Maybe you're expanding. Maybe you're ready for a fresh start with a bank that truly cares about your business. We're Banner Bank, and we want your business to succeed, to stay competitive, to get to the next level. And we have a long history of helping businesses just like yours. Visit bannerbank.com to find a local branch. Banner Bank, better ideas, better banking. Member FDIC. This is the Sales Gravy Podcast. Hi. I'm Jeb Blunt, guest selling author, fanatical prospecting, objections, sales EQ, and ink. And I'm here to help you open more doors, close bigger deals, and rock your commission check. Welcome back to the Sales Gravy Podcast. I'm Jevlin Junior. And today, we are talking about one psychological edge that separates the top 1% from everyone else, and that is boldness. My guest today, I'm really excited about this, but you have lived boldly at the highest level, mister Fred Joyle. He's the cofounder of FuturDontics, a powerhouse behind one eight hundred dentist. And for over thirty years, Fred built a brand that just I mean, simply it dominated. But Fred is also a Wall Street journal best selling author of his new book SuperBold, a world class keynote speaker. Go check out his website. And a guy who has literally been a question on Jeopardy. I thought that we could start with a couple of questions, but Fred, welcome to the Sales Groovy podcast. I'm excited to be here and wanna hear some bold moves you've made in your life as well. I'm excited about this. While I was going through the research and having some rumination around what I would ask you and what our conversation was like, I was thinking about your first chapter of Super Bowl in which you kind of challenge the reader to if you can do all these bold things in your life, you can put down the book. And, you know, I think my ego said, I am that person, but as I listen deeper, I think I want you to challenge me a bit more to be bolder than I am currently. And And I I love this concept and boldness is a a muscle as you described it, not something you're born with. So we do have the fear of rejection a lot in sales, in the sales world. People who go into sales meetings and they get told no over and over and over and over again or cold calling or whatever that is. How do you flesh out boldness as a muscle versus something innate that people are seeing in their workplace? Someone clearly is a high performer because they are bolder than them, but they don't know how to get there. Can you kind of open up what boldness is as a concept for people? People think that it's a DNA thing. They think, oh, some people are just naturally bold. What I have found, …