The Myth of Selling Yourself (Money Monday)

This is Jeb Blunt, and it's money Monday on the Sales Gravy Podcast. Say make money, money, money, money. Make money, money, money, money. Welcome back to another episode of Sales Gravy. On this episode, we're gonna be talking about why you should give up trying to sell yourself. First, though, I want you to go check out SalesGravy University. You can check it out at learn.salesgravy.com. That's learn.salesgravy.com. On SalesGravy University, you'll find hundreds of hours of self directed e learning, video based courses that you can take anywhere, anytime, on any device. Plus, we have virtual instructor led training on subjects like virtual selling, video messaging, email prospecting, how to get past objections. Teams across the world use SalesGravy to train the entire organization, And you can buy courses individually or you can get an economical subscription. It's really up to you because we make it easy to learn and easy to grow your sales skills. Most of us, at one time or another in our careers, have heard some trainer or manager exclaim, you have to sell yourself. If you want to get that job, son, you have to sell yourself. The real key to sales is your ability to sell yourself. If you want others to like you, then you'll have to sell yourself. And this philosophy is prevalent in today's business culture. A while back, I was at an Ivy League university for a speech by a successful businessman to a group of MBA students from the top business schools in the world. The speaker was so well respected that when he walked into the room, there was a hush. The audience members were on the edge of their seats in anticipation. And what was the message? What was the secret of success that this revered businessman offered? Never forget how important it is to first sell yourself. The entire audience nodded in unison. Now for this wise man and so many others, the phrase sell yourself has become a really easy to use cliche. It it easily rolls off the tongue. Like the audience at the speech I attended that night, most people will nod their heads in agreement to the statement as if some prophet on the hill had just read it from stone tablets. Sales expert and best selling author Jeffrey Gitomer teaches a simple but really important philosophy. People love to buy, but they hate to be sold. In other words, people prefer to buy on their terms. They do not want nor do they appreciate a hard pitch or a feature stop. They buy for their reasons, not yours. Yet daily, salespeople across the globe on the phone, on video calls, on email, social media, and in person, sell their customers by dumping data, pushing their position, or simply trying to talk their way into the sale. They think that charisma and talking about their product and service are the way to sell themselves. They sell themselves to clients, prospects, …