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Sales Gravy

How to Carry Sales Momentum Through the Holidays and Into the New Year (Ask Jeb)

14 min episode · 2 min read
·
Kyle Begbie

Episode

14 min

Read time

2 min

Topics

Leadership, Sales & Revenue, Psychology & Behavior

AI-Generated Summary

Key Takeaways

  • The 30-Day Prospecting Rule: Prospecting activity in any given thirty day period generates results over the following ninety days. Taking December off from prospecting creates poor January and February performance in staffing. Leaders must run daily prospecting blocks through holidays to maintain pipeline velocity and prevent first quarter revenue gaps.
  • Close Before Year-End: Deals in pipeline during December that appear closable must be prioritized immediately because customers and salespeople both assume they have time. Deals rolling past Christmas into January have near-zero close probability and essentially restart from scratch. Leaders should review every salesperson's pipeline to identify qualified opportunities and personally drive closure.
  • Lead Prospecting from the Front: Sales leaders cannot set and forget prospecting expectations during holidays. Run daily call blocks with the team, establish specific times for sequences, and personally demonstrate the behavior. Dispersed or office-based teams need visible leadership participation every single day through the holiday period to maintain discipline and accountability.
  • Pre-Position for January Success: December provides time to identify targeted prospects for first quarter, clean up CRM data, and compile lists of closed-lost accounts from previous year where competitors may have underdelivered. Building these lists enables teams to hit ground running January first instead of wasting two weeks in post-holiday sluggishness and indecision.

What It Covers

Sales leader Kyle Begbie asks Jeb Blount how to maintain team momentum through December holidays into the new year after recovering from a difficult first half. Blount provides tactical strategies for prospecting discipline, pipeline management, and team mindset.

Key Questions Answered

  • The 30-Day Prospecting Rule: Prospecting activity in any given thirty day period generates results over the following ninety days. Taking December off from prospecting creates poor January and February performance in staffing. Leaders must run daily prospecting blocks through holidays to maintain pipeline velocity and prevent first quarter revenue gaps.
  • Close Before Year-End: Deals in pipeline during December that appear closable must be prioritized immediately because customers and salespeople both assume they have time. Deals rolling past Christmas into January have near-zero close probability and essentially restart from scratch. Leaders should review every salesperson's pipeline to identify qualified opportunities and personally drive closure.
  • Lead Prospecting from the Front: Sales leaders cannot set and forget prospecting expectations during holidays. Run daily call blocks with the team, establish specific times for sequences, and personally demonstrate the behavior. Dispersed or office-based teams need visible leadership participation every single day through the holiday period to maintain discipline and accountability.
  • Pre-Position for January Success: December provides time to identify targeted prospects for first quarter, clean up CRM data, and compile lists of closed-lost accounts from previous year where competitors may have underdelivered. Building these lists enables teams to hit ground running January first instead of wasting two weeks in post-holiday sluggishness and indecision.

Notable Moment

Blount reveals that market conditions remained identical between first and second half of the year, yet Kyle's team performance transformed dramatically. The only variable that changed was team belief and mindset, proving external circumstances matter less than internal psychology for sales outcomes.

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Episode Transcript

Join us for the fanatical prospecting boot camp that will help your team five x their pipeline in ninety days or less. We'll be hosting it on March in Atlanta, Georgia. Go to salesgravy.com/live. That's salesgravy.com/live and use the code podcast to save a $100. This is the Sales Gravy Podcast. Hi. I'm Jeb Blunt, best selling author of fanatical prospecting, objections, sales EQ, and ink, and I'm here to help you open more doors, close bigger deals, and rock your commission check. Welcome back to the Sales Gravy Podcast. It's a wisdom Wednesday where you drive the agenda. Because on this segment of the Sales Gravy Podcast, you bring your biggest sales challenges, and Jeb Blunt delivers his best answers. And those answers, they come straight from the trenches because Jeb's not just teaching sales, he's out there prospecting, closing, and leading sales teams every single day. Alright. Let's take that next caller. Alright. Next up on the show is Kyle Begbie from Ontario, Canada. And folks who are listening in US, this is gonna be kinda hard because he'll be speaking Canadian and we don't always quite understand Canadian here in The US. And we've lowered our tariffs to allow you to get on the SalesGlory podcast. Love it. Love it. Thanks. And I'll do my best to be understandable for everyone out there. So tell us a little bit about what's going on in your world. Yeah. So I work with Fuse HR Solutions. We're a staffing and workforce solutions company up here in Canada, supporting companies across Canada and The US. I'm a regional sales director overseeing a small but mighty team here in Ontario. The year's been an interesting year. The first half of the year, just to a lot of different market conditions and economic conditions. Not gonna say the t word again. But a lot of things have popped up at the beginning of the year, led to some challenges. And me and the team over the last four or five months have really righted the ship and have done a great job getting back on track, above budget and really bringing some good momentum into the end of the year. What I was hoping to get your insights on is what should I be doing as a sales leader with my team to make sure we're carrying that momentum forward throughout December and especially into the new year so we can start off on a strong note? It's a great question. And first of all, congratulations because you led your team well as a leader. If you think about all the disruption we felt at the beginning of the year, the throwdown of tariffs back in March and April that were upsetting both The US market and the Canadian market. Canada, The US, we've kind of been at each other's throats, which is kinda weird for these two countries because of tariffs and how tariffs are being used and all of that's …

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