Your Sucks At Using AI, Here How To Fix It | Eve Kedar - 1974
Episode
32 min
Read time
2 min
Topics
Productivity, Relationships, Sales & Revenue
AI-Generated Summary
Key Takeaways
- ✓Cognitive Diversity in AI Adoption: Sales leaders should customize AI tool usage based on individual seller strengths rather than imposing one-size-fits-all solutions. One seller who excels at storytelling receives prompts to generate customer stories and connection points, while a data-driven seller gets prompts for financial analysis and preparation insights. This approach amplifies existing strengths rather than suppressing natural selling styles with standardized tools.
- ✓Custom ChatGPT Setup for Teams: Leaders can create a private ChatGPT instance loaded with their complete sales process, stages, and methodologies. Junior salespeople ask basic questions like what's the next step, while experienced sellers use advanced prompts with full context about prospects to generate negotiation strategies or relationship-building approaches. This single tool serves multiple skill levels without requiring leaders to learn separate platforms.
- ✓Multi-AI Comparison Strategy: Users can improve output quality by playing AI tools against each other in sequence. Start with ChatGPT for an initial answer, feed that response to Claude asking for improvements, then take Claude's version to Perplexity for final refinement. This iterative approach produces superior results compared to accepting first-draft AI outputs, particularly for complex sales scenarios requiring nuanced thinking.
- ✓Gamification of Prompt Engineering: Sales teams should run weekly or monthly competitions for best prompts that achieve company goals while maintaining message alignment. Winners receive recognition and monetary rewards, creating a shared library of effective prompts across the organization. This approach builds collective intelligence, prevents laziness, and turns AI adoption into a team sport rather than individual experimentation.
- ✓SDR Role Evolution: Entry-level sales development roles face disruption as AI agents handle repetitive tasks like initial outreach and data analysis. The SDR position transforms from high-volume activity execution to relationship problem-solving, requiring more training and strategic thinking. This shift elevates the role from transactional appointment-setting to consultative engagement, though it may reduce total headcount in these positions.
What It Covers
Eve Kedar, who leads an AI community with 18,000 members, explains how sales leaders can effectively implement AI tools across their teams by embracing cognitive diversity rather than forcing uniform adoption. The conversation focuses on personalized AI coaching, prompt engineering fundamentals, and maintaining human curiosity while leveraging automation.
Key Questions Answered
- •Cognitive Diversity in AI Adoption: Sales leaders should customize AI tool usage based on individual seller strengths rather than imposing one-size-fits-all solutions. One seller who excels at storytelling receives prompts to generate customer stories and connection points, while a data-driven seller gets prompts for financial analysis and preparation insights. This approach amplifies existing strengths rather than suppressing natural selling styles with standardized tools.
- •Custom ChatGPT Setup for Teams: Leaders can create a private ChatGPT instance loaded with their complete sales process, stages, and methodologies. Junior salespeople ask basic questions like what's the next step, while experienced sellers use advanced prompts with full context about prospects to generate negotiation strategies or relationship-building approaches. This single tool serves multiple skill levels without requiring leaders to learn separate platforms.
- •Multi-AI Comparison Strategy: Users can improve output quality by playing AI tools against each other in sequence. Start with ChatGPT for an initial answer, feed that response to Claude asking for improvements, then take Claude's version to Perplexity for final refinement. This iterative approach produces superior results compared to accepting first-draft AI outputs, particularly for complex sales scenarios requiring nuanced thinking.
- •Gamification of Prompt Engineering: Sales teams should run weekly or monthly competitions for best prompts that achieve company goals while maintaining message alignment. Winners receive recognition and monetary rewards, creating a shared library of effective prompts across the organization. This approach builds collective intelligence, prevents laziness, and turns AI adoption into a team sport rather than individual experimentation.
- •SDR Role Evolution: Entry-level sales development roles face disruption as AI agents handle repetitive tasks like initial outreach and data analysis. The SDR position transforms from high-volume activity execution to relationship problem-solving, requiring more training and strategic thinking. This shift elevates the role from transactional appointment-setting to consultative engagement, though it may reduce total headcount in these positions.
Notable Moment
Kedar demonstrates AI's practical teaching power by describing how she built a complete interactive Hebrew learning website in fifteen minutes using Claude. The site included audio pronunciation buttons, gamified quizzes with confetti animations, and parent engagement features, solving a problem that previously required coding knowledge and weeks of development time.
Episode Transcript
This episode is brought to you in part by the following TSC sponsors. You don't become the world's most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When it started, data was housed across multiple system. HubSpot unified their website, email, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. Three days. The results? Nearly 350 new sign ups a week and 300% database growth in just two years. Visit hubspot.com to hear how HubSpot can help your team grow better. Finding the right lead can feel like an endless search for sellers. What if you could get to the right conversations faster? From finding new leads to strengthening existing relationships, LinkedIn Sales Navigator is your strategic AI powered partner. It cuts through the noise with real time data and insights backed by LinkedIn's network of over 1,000,000,000 professionals. Try it for free for sixty days at linkedin.com/tse. Terms and conditions apply. Is your team using AI properly? Are you adopting it into your organization, or is it becoming a stumbling block and not even being used? In In this episode, we're gonna tackle just that. Hey. Hey. Hey, everyone. Welcome to another great episode of the Sales Evangelist podcast. I'm your host Donald c Calle, the sales evangelist, and I'm so excited for another great episode. I'm so excited to be here with you today. And on this episode, I have the one and only Eve Kadar. Now Eve is big in the world of community. She has a AI community with over 18,000 individuals. I mean, that's 18,000. She's gonna drop a link in the show notes so you can get access to that community. But one of the things that I talked about with her was like with leaders, especially you and me, sales leaders, we are trying to adopt AI in our organization. How can we do it more meaningfully, effectively so that we can help each seller? And, there's some ideas and some thoughts that she had that I didn't think about at all. Some of them was around individualizing the adoption and also including some curiosity based focus. And she's gonna tackle that, but I don't wanna give all the answers away. But if this is your first time listening to our podcast, please subscribe. We have a huge focus on either building pipeline or accelerating deals through the pipeline. And today is gonna kinda fall in between both of those because we wanna help our sales team to be able to know how to find ideal clients and opportunities and to be able to effectively accelerate deals, but they must come and understand how to utilize new tech such as AI. So as we dive into this episode, I want you to listen to the idea and specifically this concept of cognitive diversity when it comes to our sales team. …
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Books, tools, and gear mentioned in this episode
SignalCast may earn commission on purchases via these links.
Tools
- ChatGPTRecommended
by OpenAI
“Leaders can create a private ChatGPT instance loaded with their complete sales process, stages, and methodologies. Junior salespeople ask basic questions like what's the next step, while experienced sellers use advanced prompts with full context about prospects.”
- ClaudeRecommended
by Anthropic
“Users can improve output quality by playing AI tools against each other in sequence. Start with ChatGPT for an initial answer, feed that response to Claude asking for improvements, then take Claude's version to Perplexity for final refinement.”
- PerplexityRecommended
“Users can improve output quality by playing AI tools against each other in sequence. Start with ChatGPT for an initial answer, feed that response to Claude asking for improvements, then take Claude's version to Perplexity for final refinement.”
by LinkedIn
“SPONSORS [{'name': 'LinkedIn Sales Navigator', 'url': 'https://linkedin.com/tse'}]”
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