How to Find Undiscovered (Yet Profitable) Niches

What It Covers

Emily Omier shares how she transitioned from freelance writing to positioning consultant for open source software companies, multiplying her fees by five through strategic specialization and rejecting work outside her niche.

Key Questions Answered

• •Founder ownership of positioning: CEOs must lead positioning exercises directly, not delegate to marketing teams, because repositioning affects product roadmaps, sales strategies, and company identity beyond marketing's authority to implement across departments.
• •Niche selection framework: Find the intersection of existing skills, genuine interests, and markets willing to pay premium rates. Emily combined journalism training, technical website building experience, and open source community knowledge to create her unique positioning.
• •Open source positioning complexity: Open source companies require specialized positioning expertise because they manage two products simultaneously—the free open source project and commercial offering—creating strategic challenges that standard SaaS positioning frameworks cannot address effectively.
• •Managing rejection through volume: Business success requires projecting confidence that your offering deserves attention and payment. Taking improv classes helps build tolerance for potential humiliation, making sales conversations and public speaking less intimidating through repeated exposure.