How to Find Undiscovered (Yet Profitable) Niches

What happens if you take three struggling freelance marketers, lock them in a seventeenth century cottage, and don't let them live until we fix their businesses? In August, I rented an old cottage in rural Ireland and invited copywriter Rob, ecommerce designer Laura, and book coach Vicky, three freelancers desperate to stand the fuck out. And over two days, I ripped everything apart, their offers, their messaging, their branding, their lead gen, to find what was really holding them back. This is the concept of a new YouTube channel that I'm launching. You can watch the first episode for free right now. It's half an hour long. It's supposed to be entertaining as well as practical. I hope you'll enjoy watching it. So please set half an hour aside to watch it around your morning coffee, breakfast, lunch break, or on the bus, or at the gym, whatever. The link to access this new YouTube channel is in the episode show notes. I really, really appreciate you taking the time to watch it. And then, you know, the usual to like it, comment, to share, talk about it around you if you like it. Thank you so much. What do you say when you talk to founders, CEOs who basically tell you that, you know, positioning is just a marketing thingy exercise that they want to give to their marketing guy, marketing intern, mark the CMO, whatever? I would tell them that they just don't fucking get it. It's like telling the nurse at the hospital to name your baby. Like, you don't do that. If you're the CEO of a company, I mean, this is it's not actually just the company's identity that you're going to be possibly changing in in a positioning exercise. The this is part of your identity. Bonjour, bonjour, and welcome to another episode of everyone hates marketers.com, the no fluff actionable marketing podcast for people sick of marketing bullshit. I'm your host, Louis Grenier. In today's episode, you will learn the story of a positioning consultant who multiplied her fees by five, thanks to her unique specialization. My guest today has very curly hair. She speaks six languages, and her late husband, Skeleton, is now at the Art Students League of New York so the students can study artistic anatomy from its bones. Yes. She's willing to share that publicly. I love it. But that's not why we're here. She helps a certain type of start up founders to grow their business, And this is the story of how she chose that positioning. Emily Homier, welcome aboard. Thank you so much for having me. Are you proud of the way I've pronounced your last name? Yes. It was awesome. Yeah. I made I made it the French as I could. So before we talk about your actual specialty, what do you say when you talk to founders, CEOs who basically tell you that, you know, positioning is just a marketing thingy exercise that they …