069: Laura Roeder - Building the Best Brand in Your Niche

The best copywriting advice is always, always, always write it how you say it out loud. So if you read it out loud, and it doesn't sound like something that you would actually say, just go back. And that is gonna turn out probably way more casual than what you first wrote. The end result is, like, you're gonna be like, can I really send that? That would work so well. In this episode, I talk to my friend Laura Rotor. Laura and I have been friends for a long time, maybe nine, ten years, even longer. And, I've just I've learned so much from her over the years that it's great to have her on the podcast. So, Laura started an online community, you know, and a course called Creating Fame. She sent a bunch of stuff a long time ago in the internet space. She's one of the people who's been doing it for, you know, since the early days. And then she got into software with a company called MeetEdgar, which was social media scheduling. She grew that to be quite a successful company and then sold it. We talk about that a bit in the episode. And now she's working on another software company called Paperbell, which is software for coaches to manage their business. So, there's just so much that you can learn from Laura. I love her direct, blunt style that she's always had. She's given me so much advice over the years. And you just get to tune in. And basically, as we jump on a call, hit record immediately, and just start catching up. So I hope you enjoyed the episode. And, one quick thing, if you wouldn't mind leaving reviews and subscribing to the podcast. If you're watching on YouTube or wherever else, subscribe on YouTube. And then, you know, if you're listening on iTunes or Spotify, go subscribe on those channels. We're definitely trying to grow the audience of the show. And then, you know, leave a comment or Actually, I can't even talk. Leave a comment or a review, and I'd appreciate it. Alright, let's dive in. Laura, welcome to the show. Thank you. I had to invite myself to your show, but you said yes. So it's sort of like you invited me. I said yes immediately. I mean, very quickly. Very quickly. So I think it was a hell yes too. I don't remember what you mean. At least it was for me. Whether I put that in words in our text or Twitter DM. So I don't know. We have not talked in well, other than the occasional text message in years. I know. Yeah. There's like, I moved to a different country, and then there's pandemic. And so, yeah, it's been a long time. Yeah. I'm just there's so many things. I was actually writing a story about I'm trying to see where I put it. Oh, in my, like, private newsletter, about you and …