diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
1h 13m
This week, How I Built This explored two different paths to building billion-dollar consumer brands. Marc Lore's story of building diapers.com into a major ecommerce player—only to sell to Amazon—contrasts with the Bastians' approach at Angie's Boomchickapop, where founders weigh growth ambitions against maintaining independence and company culture. Together, the episodes raise questions about when scaling up means selling out, and what success looks like beyond the exit.
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