This week, How I Built This explored how founders reshape entire categories by challenging conventional wisdom. Matt O'Hayer discusses building Vital Farms into a major player in eggs by focusing on animal welfare and transparency, while Marcia Kilgore of Beauty Pie shares lessons from launching direct-to-consumer ventures in competitive markets. Both episodes examine the tension between maintaining founder principles and scaling a business.
Episodes This Week
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Other Weeks
This Week in How I Built This (May 11 - May 17, 2026)
2 episodes · May 11 – May 17
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2 episodes · May 4 – May 10
This Week in How I Built This (Apr 27 - May 3, 2026)
2 episodes · Apr 27 – May 3
This Week in How I Built This (Apr 20 - Apr 26, 2026)
2 episodes · Apr 20 – Apr 26
This Week in How I Built This (Apr 13 - Apr 19, 2026)
2 episodes · Apr 13 – Apr 19
This Week in How I Built This (Apr 6 - Apr 12, 2026)
2 episodes · Apr 6 – Apr 12
This Week in How I Built This (Mar 30 - Apr 5, 2026)
2 episodes · Mar 30 – Apr 5