Becki DeGraw on founder vesting, advisor equity & the 4-term-sheet play
Episode
22 min
Read time
2 min
Topics
Relationships, Investing, Startups
AI-Generated Summary
Key Takeaways
- ✓Founder Vesting Mechanics: When VCs invest, they require founders to place a vesting schedule on shares already owned. If a founder departs before vesting completes, the company repurchases unvested shares at the original cost — often fractions of a penny per share. This applies even to bootstrapped co-founder relationships to prevent a disengaged partner from retaining full equity ownership.
- ✓Vesting Negotiation Leverage: Founders with demonstrated traction — such as $3M annual recurring revenue bootstrapped over three years — can negotiate reduced vesting schedules of one to three years instead of the standard four. Without that proof, investors treat a four-year pre-funding period as simply a slow path to stage one, not as earned credit toward vesting.
- ✓The Four-Term-Sheet Strategy: Securing multiple competing term sheets eliminates exploding offer pressure entirely and converts investor behavior — they come to the founder's office, bring additional partners, and become willing to improve economics. A specific outreach script works: offer a 20-minute business update at any hour, framed as seeking counsel rather than capital, to generate additional meetings quickly.
- ✓Adviser Equity Termination: Adviser agreements continue vesting until a formal written termination notice is sent — typically requiring seven to fourteen days notice. Founders who informally stop working with advisers without sending notice leave equity vesting indefinitely. Reviewing adviser performance at three and six months, then terminating non-performing agreements in writing, prevents unearned equity accumulation on the cap table.
- ✓Adviser Milestone Vesting: Performance-based vesting for advisers must use objectively measurable milestones — specific introductions, signed contracts, or defined deliverables — rather than subjective language like "does a good job." Ambiguous milestones create cap table uncertainty that investors flag during due diligence. AI-generated multi-page vesting schedules introduce complexity that obscures whether milestones have actually been met.
What It Covers
Wilson Sonsini attorney Becki DeGraw joins Jason Calacanis to cover founder vesting mechanics, adviser equity structuring, and the strategic advantage of generating multiple term sheets simultaneously — with real examples including YouTube's founding equity split and Sequoia's investment in Calacanis's company.
Key Questions Answered
- •Founder Vesting Mechanics: When VCs invest, they require founders to place a vesting schedule on shares already owned. If a founder departs before vesting completes, the company repurchases unvested shares at the original cost — often fractions of a penny per share. This applies even to bootstrapped co-founder relationships to prevent a disengaged partner from retaining full equity ownership.
- •Vesting Negotiation Leverage: Founders with demonstrated traction — such as $3M annual recurring revenue bootstrapped over three years — can negotiate reduced vesting schedules of one to three years instead of the standard four. Without that proof, investors treat a four-year pre-funding period as simply a slow path to stage one, not as earned credit toward vesting.
- •The Four-Term-Sheet Strategy: Securing multiple competing term sheets eliminates exploding offer pressure entirely and converts investor behavior — they come to the founder's office, bring additional partners, and become willing to improve economics. A specific outreach script works: offer a 20-minute business update at any hour, framed as seeking counsel rather than capital, to generate additional meetings quickly.
- •Adviser Equity Termination: Adviser agreements continue vesting until a formal written termination notice is sent — typically requiring seven to fourteen days notice. Founders who informally stop working with advisers without sending notice leave equity vesting indefinitely. Reviewing adviser performance at three and six months, then terminating non-performing agreements in writing, prevents unearned equity accumulation on the cap table.
- •Adviser Milestone Vesting: Performance-based vesting for advisers must use objectively measurable milestones — specific introductions, signed contracts, or defined deliverables — rather than subjective language like "does a good job." Ambiguous milestones create cap table uncertainty that investors flag during due diligence. AI-generated multi-page vesting schedules introduce complexity that obscures whether milestones have actually been met.
Notable Moment
YouTube's third co-founder left to return to Stanford before the company's $1.6B Google acquisition, receiving only one-fifth of his founding shares. That fraction translated to roughly $64M versus the $300M+ each remaining founder received — a gap that compounds further if Google stock was held long-term.
Episode Transcript
Alright, everybody. It's my favorite time of the year. I get to do startup basics. What is startup basics? Very simple. There are things you need to know that are simple and basic, but they're important. They're foundational in being a founder. And if you get these things wrong, whether it's accounting, product market fit, sales, or legal, they can have downstream effects that you will then spend 10 or 20 times the effort to clean up than if you had just known your basics. We keep all of these at this week in startups.com/basics so that you can remember. And Becky Dagra is back with me. She's from Wilson Sunsini, Goodrich, and Rosati, we call them WSGR, here in the valley. And we're gonna talk today about founder and adviser equity. Becky, welcome back to Startup Basics. Thank thank you. It's good to be back, and always always love chatting about this stuff. And this is a fun one. This is always near and dear to our founder's heart. So Yes. So let let's get started here. A founder starts a company. They don't wanna be on the venture track. It's their company. You and I start. Becky and Jason Enterprises, and we're building software. All good. You own 50% of the shares. I own fifth probably you'd own 41%. I think you probably need to kinda negotiate me. I own 49% of the shares, and here we are. We're in business. We got all our shares on day one. We're rocking and rolling. We make a bunch of money. But some point, you come back to me and say, hey. You know, I got this venture firm. Acme Ventures wants to put a bunch of money in. And now we have to reset the vesting of our shares, and we have to have a whole another discussion, and then they want an employee stock option pool in ESOP. What's that? So let's take it like we do here on start up basics from first principles, from the basics. When you're on the venture track, there is founder vesting. What is it? How does it work? Why does it exist? As a founder, you buy your shares. You own your shares on day one. You get all the voting rights associated with the shares, but investors want to know that you're going to stay with the company. So we put a vesting schedule on those shares so that they vest over time. What does that mean? If you were to leave the company before the shares are vested, the company has a right to repurchase the unvested portion of the shares. And, usually, it's at the lower of whatever the original cost was that you bought those shares at or the current fair market value. For a founder, if you're buying your shares at the earliest of days, we're hopefully at the point where we can say, these shares are worth a thousandth of a penny per share. You …
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