#817: 4-Hour Workweek Success Stories — Charlie Houpert on Building “Charisma on Command” to 10M+ Subscribers, From Charging $10 for Seminars to Making Millions, Living in Brazil, Critical Early Decisions, and The Secret to Freedom

Hey, folks. Tim here. My best selling card game, Coyote, which I made with the amazing team at Exploding Kittens, just won the pop insider best geeky game of 2025 and also best stocking filler in the made for moms toy awards '20 twenty '5. It is on sale everywhere. It's cheap. It's fast to learn. It has 4.8 stars out of five. People are loving it. Coyotegame.com will take you to all the retailers, but you can find it everywhere. It is a game of thinking fast and laughing faster. Think charades meets hot potato meets a bunch of brain fun. It's good for your head. It's perfect for families with kids age 10 or adults who are kids at heart or don't take themselves too seriously. A lot of adults love this game. And as I said, it's available everywhere. Amazon, Walmart, Target, 8,000 plus retail locations, you name it. So please check it out. I loved making it. People are really enjoying it. It has 300 or 400,000,000 plus social views of gameplay online. And try it, enjoy it this holiday season. Check it out, coyotegame.com one more time. That's coyotegame.com or anywhere you buy your games. Now back to the episode. Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another episode of the Tim Ferris show, where it is my job to interview and deconstruct how high performers do exactly what they do, how they arrived, where they are, the skills, the habits, the tools, everything that went into their journey to mastery of some type. And this episode is an experiment. I've done this long ago, once or twice, people enjoyed it. So I am doing a four hour work week case study, a success story. And this is a fun one. Charlie Hoopert is the guest's name. You can spell his last name, h o u p e r t. He is co founder of Charisma on Command, a company that helps people develop confidence, charisma, and strong social skills. His journey from step one is pretty fascinating. There are a lot of challenges along the way, ups and downs. And I think it mirrors the paths of many who have implemented the four hour work week, including sticking points. And some people don't overcome those, but he was able to problem solve or at least endure through some of them. So it's very, very instructive. Now Charisma on Command originally launched as a four Hour Workweek inspired muse has since grown into one of the largest platforms for social skills and confidence training with more than 10,000,000 YouTube subscribers worldwide and more than a billion views across its content in six languages. His flagship course, Charisma University, has guided more than 30,000 members through practical steps to become more magnetic. And I'll give you a teaser. It didn't just work out of the gate. It didn't initially have that branding. And there were many side alleys, many attempts, …