Three Type of Content Seller Must Post On LinkedIn | Donald C. Kelly - 1970

What It Covers

Donald Kelly outlines three specific content types salespeople should post on LinkedIn to stand out among the 95-97% of users who never post, leveraging the platform's billion-user network to generate qualified leads and build relationships.

Key Questions Answered

• •Mistake-Based Content: Share specific errors you made with prospects or clients, explain what went wrong, and detail how you fixed it. Example: posting about failing to ask for a sale and losing a deal teaches others while building credibility. This vulnerability creates engagement from your niche market of 10,000-100,000 relevant professionals, not the entire billion-user platform.
• •Personal Journey Posts: Content about non-business topics like golf improvement, family hikes, or health goals generates higher engagement than purely educational posts. These human stories make you relatable and memorable, leading to connection requests and conversations that convert into business opportunities when traveling or networking in person with prospects who follow your journey.
• •Industry Trends and Data: Share white papers, association reports, and data points your company discovers. Example: 43% of executives discover new solutions on social media. Manufacturing professionals want validation that trends they observe locally are happening industry-wide. Providing this data positions you as an informed resource worth following and builds trust with decision-makers.
• •Niche Targeting Strategy: Focus on being a big fish in a small pond rather than reaching everyone. If you sell HR software to paper mill manufacturers, your target audience might be 10,000-100,000 people maximum. Having 1,000 followers from that specific niche who engage with your content creates more sales opportunities than chasing viral reach.