44 Million Cold Outreaches Revealed These 3 Secrets | Fernando Pires - 1953
Episode
35 min
Read time
2 min
Topics
Career Growth, Marketing, Sales & Revenue
AI-Generated Summary
Key Takeaways
- ✓LinkedIn Connection Requests: Sending connection requests without messages performs 3% better than including messages. Recipients make quick judgments based on profile pictures and titles without reading lengthy pitches, and no message avoids triggering sales resistance that causes people to decline connections immediately.
- ✓Email Tracking Pixels: Disable tracking pixels for sales campaigns to double reply rates. While 37 million tracked emails generated 190,000 replies, 7 million untracked emails produced 100,000 replies. Tracking pixels trigger spam filters and hurt deliverability, so reserve tracking only for marketing AB tests, not sales outreach.
- ✓Gmail API vs SMTP: Using Gmail API delivers over double the engagement compared to SMTP setup, with 3.4% reply rates versus 1.6%. API borrows Google's trusted server reputation while SMTP builds reputation from scratch, making messages more likely to reach inboxes instead of being filtered or lost.
- ✓Multichannel Campaign Strategy: Combining email with LinkedIn direct messages increases reply rates from 2-5% for email alone to 10% when adding LinkedIn. Monitor connection acceptance speed as an engagement indicator—fast acceptances signal active users ready to receive messages, making them higher-priority prospects.
What It Covers
Fernando Pires from Snovio shares findings from analyzing 44 million cold outreach campaigns, revealing three data-backed strategies for LinkedIn connections, email deliverability, and multichannel prospecting that significantly increase reply rates.
Key Questions Answered
- •LinkedIn Connection Requests: Sending connection requests without messages performs 3% better than including messages. Recipients make quick judgments based on profile pictures and titles without reading lengthy pitches, and no message avoids triggering sales resistance that causes people to decline connections immediately.
- •Email Tracking Pixels: Disable tracking pixels for sales campaigns to double reply rates. While 37 million tracked emails generated 190,000 replies, 7 million untracked emails produced 100,000 replies. Tracking pixels trigger spam filters and hurt deliverability, so reserve tracking only for marketing AB tests, not sales outreach.
- •Gmail API vs SMTP: Using Gmail API delivers over double the engagement compared to SMTP setup, with 3.4% reply rates versus 1.6%. API borrows Google's trusted server reputation while SMTP builds reputation from scratch, making messages more likely to reach inboxes instead of being filtered or lost.
- •Multichannel Campaign Strategy: Combining email with LinkedIn direct messages increases reply rates from 2-5% for email alone to 10% when adding LinkedIn. Monitor connection acceptance speed as an engagement indicator—fast acceptances signal active users ready to receive messages, making them higher-priority prospects.
Notable Moment
One CEO received an email with the subject line combining seemingly random words that referenced specific moments from her LinkedIn history, demonstrating how deep personalization beyond basic name variables converts prospects by showing genuine research and relevance to their unique situation.
Episode Transcript
This episode is brought to you in part by the following TSC sponsors. HubSpot helped Tumblr solve a big problem. They needed to move fast to produce trending content, but their marketing team was stuck waiting on engineers to code every single email campaign. Now they use HubSpot customer platform to email real time trending content to millions of users in just seconds. Here's impact. Three times more engagement and double the content creation. Want to move faster like Tumblr? Visit hubspot.com. This episode is brought to you in part by Blue Mango Studios. Imagine using a podcast as a lead generation source, not only attracting your ideal customer, but entertaining them and getting qualified leads. To find out more, go to bluemangostudios.com. If you're struggling to close deals, you need to try LinkedIn Sales Navigator. Get a sixty day free trial all on the house. Go to linkedin.com/tse. Again, linkedin.com for a sixty day free trial of LinkedIn Sales Navigator. Our friends at Snovio analyzed over 44,000,000 outreaches and came up with the state of cold outreach, and it is definitely fascinating. Three things that will blow your mind. Check it out. Hey. Hey. Hey, everyone. Welcome to another great episode of the Sales Evangelist podcast. I'm your host, Donald c Kelley, the sales evangelist. And I'm so excited for another great episode. I'm so excited to be here with you today. On this episode, we're gonna have Fernando, my good friend, man. He's from Snovio. And, one of the things we're gonna be talking about tackling today is how do we get more replies, man? How do we utilize tools like LinkedIn? How do we utilize email more effectively and multichannel campaigns to make sure that we're actually getting to people, getting responses, and obviously generating more money? This is an awesome episode. They did a state of sales. They analyzed, as I mentioned in teaser, 44,000,000 outreaches, and it's fascinating what they got from that. We're gonna tackle some myths and some debates when it comes to outreach. If this is your first time listening to our podcast or watching one of our videos, go ahead and subscribe. Do yourself a favor. We're gonna make sure to notify you every time we drop a new piece of content. If you're already subscribed and you're loving a podcast, thank you so much. It means a lot to me. Now as we dive into this, I want you to listen to what he says based on the number. It works better with LinkedIn messages or no messages in your connection request. By the way, I have a little bit of a disagreement. That's all I'm gonna tell you. Check it out. Fernando, welcome to the show. Welcome, Donald. Glad to be here. Well, I'm excited to have you. As you know and as everyone listening to this episode knows, I love talking sales, and I love to learn new things and insight. You guys are just finished up completing …
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Books, tools, and gear mentioned in this episode
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Tools
- SnovioBy guest
“Fernando Pires from Snovio shares findings from analyzing 44 million cold outreach campaigns, revealing three data-backed strategies for LinkedIn connections, email deliverability, and multichannel prospecting.”
by Google
“Using Gmail API delivers over double the engagement compared to SMTP setup, with 3.4% reply rates versus 1.6%.”
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