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The Indie Hackers Podcast

#241 – Money, Happiness, and Productivity as a Solo Founder with Pieter Levels (Part 1 of 2)

52 min episode · 2 min read
·

Episode

52 min

Read time

2 min

Topics

Productivity, Remote Work, Startups

AI-Generated Summary

Key Takeaways

  • Shipping volume over strategy: Levels launched 70+ projects with only four successes (5% hit rate), demonstrating that consistent execution and playing the odds matters more than being a strategic mastermind when building products.
  • Function over form principle: Successful products solve one specific problem extremely well rather than looking aesthetically perfect. Remote Okay simply helps users find PHP jobs at specific salaries faster than competitors with better design.
  • Ten year persistence rule: Most founders quit within the first five years during flat growth periods. Levels committed to ten years minimum after quitting music too early, allowing him to capture the remote work explosion.
  • Market timing trumps effort: Remote Okay grew slowly from $30k to $300k annually over four years, then jumped to $1.4M run rate when COVID hit. Being consistently present in a market captures inevitable tailwinds.

What It Covers

Peter Levels discusses his journey building Nomad List, Remote Okay, and Rebase, revealing his 95% failure rate across 70+ projects, the role of persistence over strategy, and how COVID transformed remote work adoption.

Key Questions Answered

  • Shipping volume over strategy: Levels launched 70+ projects with only four successes (5% hit rate), demonstrating that consistent execution and playing the odds matters more than being a strategic mastermind when building products.
  • Function over form principle: Successful products solve one specific problem extremely well rather than looking aesthetically perfect. Remote Okay simply helps users find PHP jobs at specific salaries faster than competitors with better design.
  • Ten year persistence rule: Most founders quit within the first five years during flat growth periods. Levels committed to ten years minimum after quitting music too early, allowing him to capture the remote work explosion.
  • Market timing trumps effort: Remote Okay grew slowly from $30k to $300k annually over four years, then jumped to $1.4M run rate when COVID hit. Being consistently present in a market captures inevitable tailwinds.

Notable Moment

Levels realized Rebase now facilitates nine percent of all immigration to Portugal annually (6,000 of 64,000 people) while operating solo from a laptop, including helping Venezuelans escape to Europe through his platform.

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Episode Transcript

What's up, everybody? This is Cortland from ndhackers.com, and you're listening to the nd hackers podcast. More people than ever are building cool stuff online and making a lot of money in the process. And on this show, I sit down with these n d hackers to discuss the ideas, the opportunities, and the strategies they're taking advantage of so the rest of us can do the same. I'm here with, Peter Levels. He's a man who needs very little introduction, but I'll do one anyway. You're the founder of Nomad List, sort of the hub for digital nomads. You're the founder of Remote Okay, the biggest remote job board in the world. And, you're, you know, probably the primary inspiration for ND hackers itself. And I think it's been, like, four years now. Yeah. It's been four years since you've been on the show, so this is your second time. How's it going? I'm great, man. So nice to see you again. It feels like a century. It feels like we spoke last, like, a 100 years ago. It's great to see you, man. I heard you've been you've been living an an offline life, recently, so that's really nice to hear. I've been super chill. I've been much less of a workaholic than I've ever been in my entire life, and it's honestly, it's, like, disorienting. Because I'm, like, what do I do with myself? Like, what do I do? And, like, it's hard to, like, find hobbies and stuff because, like, they sometimes don't feel, like, as meaningful as, like, doing, like, a crazy all in startup or being super passionate. I'm, like, I guess I'm gonna collect a lot of plants and, like, water them, but I'm, like, this is what I'm doing this. So maybe I'll get back into it soon. Oh, so nice. Yeah. I know exactly the feeling you're talking about. Yeah. I've been trying to slow down as well, repeatedly over the last few years, but I don't know, man. It goes in cycles. Right? Like, you, Yeah. You go in these work times, and then you you feel, like, burned out. You're like, oh my god. I work too much. And then you wanna relax, but then you get bored because you've done real life, and real life also gets boring after a while. So it's like this endless dance. Right? Yeah. Yeah. You just switch from one to the other. Although you're like I don't view you as, like, a cyclic person because it's like what we were talking about last week, you're like, oh, I've I've realized that I've shipped for a thousand days straight on Yeah. Work in progress community. So it's, like, literally not a single day in the last thousand days have you missed. Yeah. And that's, like, that's real consistency. You know? Yeah. I feel like I've had that for, like, maybe thirty four years. I read that from probably, like, age eight to age …

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Products

  • Remote OkayBy guest

    by Pieter Levels

    Peter Levels discusses his journey building Nomad List, Remote Okay, and Rebase, revealing his 95% failure rate across 70+ projects
  • RebaseBy guest

    by Pieter Levels

    Peter Levels discusses his journey building Nomad List, Remote Okay, and Rebase, revealing his 95% failure rate across 70+ projects
  • Nomad ListBy guest

    by Pieter Levels

    Peter Levels discusses his journey building Nomad List, Remote Okay, and Rebase, revealing his 95% failure rate across 70+ projects

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