#281 – Seth Godin on Indie Hacking, Doing Hard Things, and Finding Significance in a Changing World

Hey. What's up, dude? Hey. What's going on? We are having a very special guest today, Seth Godin, who, gotta say, I'm pretty excited to talk to you. He's a pretty famous dude. I think this is gonna be the first person one of the first people I've ever talked to where I've read at least three of their books. Yeah. That's a lot. What have you read? So I read the Icarus Deception. I've read This is Marketing, which is amazing, and I read The Dip. What about you? Cool. I've read This is Marketing. It's the only Seth Godin book that I've read, but he's done a ton. I feel like I've encountered him everywhere. I subscribed to his newsletter. I read his blog for years. I've watched a few of his talks. I think he's given three TED Talks. He's written 20 best selling books. He's like the modern day David Ogilvy. He's like the the, like, the most popular marketer of our time besides maybe, like, Gary Vaynerchuk. The two of them seem to be making the most waves as, like, famous Internet marketers. Yeah. It's insane. In fact, I think the first viral post that was ever on indie hackers, we used to have a lot of interviews, founder interviews. But the first nonfounder interview that was, like, huge on Hacker News, etcetera, was some guy had Seth on his podcast and then turned that into an article and was like, if I only had a thousand dollars I asked, you know, I asked Seth Godin, if I only have if you only had a thousand dollars, what would you do? He posted that to Indie Hackers. That shit went ballistic. Yeah. We should maybe we should do the same thing. It was if you only have a thousand dollars, you don't have your name, nobody knows who you are, what business would you start today? Mhmm. Which I think is a cool question for somebody who's successful because somebody like Seth is so well known. I mean, if you've given one TED talk, you're well known. I think he's given three or four TED talks. Like, anything he's And like Ted It's almost like he isn't TEDx. Yeah. Not TEDx. Not like this, like, bullshit. Like, my aunt invited me to this thing to give a talk down the road at my local school, like, really on the main TED stage with, like, Bill Gates in the audience. If you're like that, then anything you do, there's kind of an asterisk by it, which is like, can someone learn from what you did? Because, like, your name and your existing distribution channels were a huge part of your success. And so I like that question for somebody like Seth because it's like, he'll be able to dispense wisdom and, like, how to advice for somebody like all the rest of us who don't necessarily, you know, have that privileged position. I wonder I wonder …