The Business of Design Systems and Standards w/ Jesse Reed | Ep 410

You may not be as of a design geek as the both of us are. Stick around because I wanna talk about what Jesse has learned about studying standards manuals and understanding what timeless design looks like and what he thinks of in the future for brands. I'm Jesse Reed, and you're listening to the future. I hold in my hand or hands this book. And as you can see before you behind me all around, I'm a lover of books and tangible things. As we live in the digital age, I think there's this nostalgic component that I have about books. And this is just one of the many that I have from you or one of the few, I should say. And this is all about the New York City Transit Authority and the objects. And I believe I was able to purchase this during some kind of crowdfunding thing when I was able to get in on it because that's how I first got into the rabbit hole of what you do. Or did I imagine that? That particular book was not crowdfunded. It was a different one. Right? Yeah. We did three. NASA. Right? Yeah. So NASA, the NYCTA, which is the New York City transit, authority book, and then the EPA book, those were all crowdfunded on Kickstarter. And we were fortunate enough, like, that one that you're holding was the one that we published on our own once we sort of became a bit of a grown up company. So I can't remember how I came up on your books and your ideas before I actually even knew who you were. I have all four, I believe. And I was looking through the house desperately, like, where is it? Half the books are at the office, the other half of the house. Luckily, I have one so I can I can show our audience? We don't always have props I can hold up here. So what I'm going to describe to our audience who are listening to this on the pod is I think beautiful, straightforward, flat lays or documents, tickets, all kinds of objects. And they can be works of art themselves as still lifes or ready made, just objects that you can find. And they're they're just documented here because as a collector of things, it would take forever for me to come to any resemblance of the collection you've been able to put together and you photograph it. So when you're preserving and you're sharing and you're giving us an opportunity to look into the past and documenting so well. So, Jesse, first of all, welcome to the pod. And I just wanted to ask you, if people don't know who you are, can you introduce yourself and tell us a little bit of your backstory, and we'll take it from there? Sure. Yeah. Thanks for having me. Yeah. It's a real pleasure to be on. So I do wear quite …