How to Market Your Services the Right Way w/ Chris Do | Ep 411

What successful people do is they spend money to save time. Unsuccessful people spend time to save money. You are all focusing on people who have a lot of free time. That's the problem. Most important business license I've learned from my coach. When you hit this level, you think you're at the top of the mountain. You're actually just at the bottom of the next mountain. From doing this, I started to learn and figure out how to do brand strategy. And then my prices went through the roof. Most of you don't know how to write or create content or create offers because this is blurry. I don't know who I'm talking to. And if you stick with me for the rest of this, not only will I teach you how to make money, you'll do this in the most painless, easy way possible. And if you learn how to do it, you can charge a lot of money too for other people. I gotta tell you something. The reason why I wanna start here is learning this process changed the game for me. It really changed the game because we think we're designing for someone, but we're not really doing it for anyone. So the way I like to do customer profiles is to really go deep and understand not just the demographics, which most people stop at, but psychographics, like the way they think, they feel, their values, and belief systems. When you do this, the way I'm about to teach you to do it right now, it's gonna unlock so many things in your mind about what other services you can provide, how you can communicate to them, to relate to them better. And for me, it was just a creative springboard. From doing this, I started to learn and figure out how to do brand strategy, and that was just everything. And then my prices went through the roof. So would you like to learn how to do this? So what we need to do is try to figure out who your best client is. So we're gonna build it for this for your best client, and then you're gonna see all of a sudden things that you can do, the way you can market and speak to them, the way you can brand, so you become very attracted to this type of person. So usually what people will do is they'll ask me, well, what is my ideal client? Here's what we do. How many people have clients here? Raise your hand. Because there's a lot of in house people. Okay. So now we know the session's begun because the entrepreneurs have showed up. Because I've talked to one in house person out there. I'm like, oh my god. It's all in in house people. Alright. So what I want you to do is think about the last 10 clients or projects you've worked on, which ones gave you the most joy. Like, …