How to Market Your Services the Right Way w/ Chris Do | Ep 411

January 10, 2026

13 min episode · 2 min read

Episode

13 min

Read time

2 min

AI-Generated Summary

Published Jan 11, 2026

Key Takeaways

✓Customer Profile Depth: Build profiles including psychographics like values and belief systems, not just demographics. This process unlocked brand strategy skills that increased Do's prices significantly through better client understanding.
✓Client Selection Math: Target clients spending ten percent of revenue on marketing annually. A client doing two hundred thousand dollars yearly only allocates twenty thousand for marketing, leaving minimal budget for your services.
✓Mountain Tier Reality: Winning one hundred thousand dollar projects does not qualify you for two hundred thousand dollar work. Each revenue tier represents a new mountain with different competition levels requiring distinct capabilities.

What It Covers

Chris Do explains how creating detailed customer profiles unlocks better marketing, higher prices, and brand strategy by understanding client psychographics beyond basic demographics.

Key Questions Answered

•Customer Profile Depth: Build profiles including psychographics like values and belief systems, not just demographics. This process unlocked brand strategy skills that increased Do's prices significantly through better client understanding.
•Client Selection Math: Target clients spending ten percent of revenue on marketing annually. A client doing two hundred thousand dollars yearly only allocates twenty thousand for marketing, leaving minimal budget for your services.
•Mountain Tier Reality: Winning one hundred thousand dollar projects does not qualify you for two hundred thousand dollar work. Each revenue tier represents a new mountain with different competition levels requiring distinct capabilities.

Notable Moment

Do reveals Alex Hormozi spends fifty thousand dollars monthly on content creation alone, illustrating how successful entrepreneurs invest heavily in services that generate qualified leads and business growth.

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