Most Replayed Moment: The One Habit Behind Every Breakthrough Idea - Spotify Founder

Welcome to another moments episode. In this clip, Daniel Ek shares some invaluable business wisdom and reminds us that you have to find out what the real problem is before you try to innovate your way out of it. When Spotify took on Apple, they didn't just copy what was already out there. They interrogated what was actually broken in the user experience and built a fundamentally better way. Our sponsors T-Mobile are fixing business internet in a similar way. Internet outages are so And many businesses like mine have to rely on a patchwork of internet providers, backup partners and coverage workarounds. Team Mobile saw an opportunity and built super broadband. It pairs 5G with Starlink satellites to give you virtually unbreakable internet across every US zip code. Here's Daniel on what it takes to innovate like this. When I heard the Spotify story, I really wanted to meet you because I consider myself to be ambitious, but there are some challenges that I would just view as impossible. And at the time when you consider how the music industry was, that it's ran by these big record labels predominantly and they own the music, to be a young kid from Sweden And believe that you could change that, for me, is a special type of delusion. Like, it's just an impossible task. It's what I just would have thought. Okay, some things are the way they are. They're removable objects. That is one of them. Yeah. Why didn't you think that was a impossible task? Well, I think for several reasons, but I think that is the beautiful naivety of an entrepreneur as well, right? We move mountains. I'm sure Elon was, you know, even more insurmountable thing, electric cars, and there hadn't been a successful car companies for, I think, a century or something, or at least, you know, many, many decades in the US. And he managed to do that. So I think it's part delusion. But the other part I think also is that what I realized is before even committing to this idea, the why not part, I probably spent 500 hours learning about this problem. And the scarcest resource we have in the world today by far is time. And when you have high quality people that spend thousands of hours on a problem, you find new solutions. And so the biggest thing for humanity, I believe, is simply that. I believe we're capable of doing practically anything. But... There aren't that many people that can see these multidimensional things with that right experience that happens to come in at that right time. They're spending thousands of hours of trying to needle in a haystack, see that opportunity through that very, very tiny prism. And even today, when I think about some of my other businesses, it kind of worked the same way. So I started a healthcare business about five years ago. But I was spending, I think the first interview when …