Most Replayed Moment: The Childhood Scripts Still Running Your Life! Chase Hughes

When people say authenticity, we should note that what we call, most people call authenticity is a costume of childhood beliefs. Like my authentic self and how I act is typically what I was in childhood. How I deal with conflict, how I make friends, how I stay safe, all these little patterns that I learned when I was eight or nine. I'm still repeating a lot of that stuff. So when we say authenticity, it's always important to think that it's authenticity plus a removal of ego and a willingness to receive social injury. And that's the best way that I've ever been able to describe that to somebody. Like if I'm being authentic in a conversation, then I'm willing to receive a social injury for it. Cody Sanchez said something to me which has stayed with me. She said, again, I'm going to butcher it, but words to the effect of, I won't be friends with anyone in private that won't say something in public that will cost them something. And going to your point about social injury, I think what Cody's actually saying is like, that's how I know that they're authentic, is they're willing to risk something for something they believe. Yeah. I also think this is how you know a brand's authentic. Like, are they willing to cause social injury in the near term for something they believe in the long term? Yeah. You know? Yeah. And a lot of what, a lot of the recent brand debacles that we've had is they thought they were doing something to avoid social injury that caused a massive social injury. Because people said you're not being authentic to your audience. Yeah. Yeah. Yeah, when they tried to do like get into identity politics and stuff like that. Yeah. Okay, like extreme virtue signaling and stuff like that. Yeah. Which backfires. Can we go into this childhood development thing really quick? Sure. I think it's super important for people to know. Sure. And I'm a behavior profiler. And if anybody listening didn't know that. And one of the things that I teach everybody is this thing called the childhood development triangle. So it's just three sides of this triangle. So when you're growing up, what did that child have to do most of the time to earn and keep friends? So friends is one. And then to feel safe. What did the kid have to do to feel safe? For some kids, safety was like, I don't know. Somebody gives me a hug at the end of the day. For some kids, it was like, am I going to eat today? For some kids, it's like cracking jokes. Yeah, I'm going to crack jokes and keep friends. I'm going to feel safe by becoming really loud and dominating the room. I'm going to become safe by getting really small and shrinking so nobody notices me. Or I'm going to become safe by being hypervigilant because I don't know …