Busy Execs CAN Create Content (5 Easy Habits)

Executive calendars are a battlefield. Back to back meetings, endless emails, last minute fires. With twenty five hours of task packed into a twenty four hour day, it seems impossible to squeeze in one more thing, let alone content creation. So how can executives become content creators without burning out? Today, we're unlocking five simple game changing habits that empower marketers to help their executives not just create content, but own the conversation in their industry. So, Benjie, we talk about this all the time on B2B Growth. You know, 97% of your market is not in market to buy right now. And so when you think about execs creating content, they're not it's it's not just about getting more followers on LinkedIn or Instagram or whatever. You're building mind share. You talk about, like, trying to get on someone's day one list. Yep. And you do that by creating content. I heard David Gearhart say the other day, like, it's there's no more, like, content marketing. Content is marketing. And it always has been. It always has been. And so, you know, but but we hear this, you know, we we we hear it all the time, and we always get this pushback. It's like, I'm on the marketing team, and I know the value. We just heard about it in that beam report. Right? Like, I know the value of having our subject matter experts, of having our executives involved in our content, but they're too busy. Or they're worried about public perception, and they're worried about saying the wrong thing, and so they just won't do it. So what are your thoughts? I mean, the the struggle is real because there is a a clear breakdown between content marketers or the marketing team at large knowing the value of the subject matter expert that's on the team or the exec and what it would look like for this person, public face of the company, or person with all this industry experience to be more active on LinkedIn, to be pushing out their thoughts over video or or in a podcast, whatever. But the constant struggle of where does this fit into our calendar, how do we actually get them one, we gotta sell the vision to them of, like, this is worth your investment. Even if the company is growing right now, like, this is a long term play, there's a lot to talk about just in convincing your exec that this is worth the effort that it's about to take them. Then there's the second part of, like, what are the easy habits we could actually do now to to effectively make this work. And we know the value of it. Right? Like, you've seen the value of it with your personal LinkedIn profile. And the other side of it too is, like, even if you're not getting a ton of likes, I've really started thinking about content as a bank. You are putting in day …