Morning Brew’s Co-founder Sounds Off: Is Modern Media Broken?

What if everything we thought we knew about digital media was about to be turned upside down? That's exactly what Alex Lieberman from Morning Brew just hinted at in his recent thread on x. The creator economy is evolving. Content discovery is shifting, and platforms are rewriting the rules. Today, we're breaking down what Alex observed and adding our own 2¢ on where things are headed. If you're curious about the future of media and how to stay ahead, stick around. This episode is gonna be an eye opener. So as soon as I saw this post from Alex Lieberman at Morning Brew, Benji, I knew I knew we had to talk about it. This tweet, it's a mile long. Seriously long. 28 observations on digital media right now. And so it covers social, YouTube, creator economy, touches on so much. But the position that he's in, I mean, they've they've arguably built, you know, one of the most influential business media empires of today. Yep. Got acquired by Business Insider for, I think, 70 or $80,000,000 a few years ago. Guy obviously knows his stuff. And now he started a content agency, on on the back of all of that insight. And so we're gonna go through this episode. I'm gonna share what you know, of the 28, I'm gonna share the four that really hit me Yep. And my thoughts on those. You're gonna share your four. And I'll start our or start with this one. He says founders continue to try and figure out ways to attach creators to their business for some equity. And when I saw that, I thought Marques Brownlee and what he's doing with Ridge. I thought about Logan Paul and KSI with Prime. Do you see Peter Attia in Huberman's new protein bar called No. But I'm sure I will get advertised that now on Instagram or something. Yes. So, so you see these brands partnering with creators because they understand that distribution is an a huge unlock, and these creators have have the distribution. So, you know, I I I just think too in conjunction with this era that we're stepping into with AI where it's like, if AI with, like, low code or no code tools can actually build a digital product for you Mhmm. Does that does that take the technical cofounder out of the picture and then you replace that technical cofounder cofounder with an audience cofounder. Somebody who has so I can put your product in front of eyeballs. Yes. Yeah. Because we no longer need to give that equity to somebody who can actually build the product. I don't think we're there today by any means, but it is interesting to think if that's where we're at a a few years from now. And there's there are examples of people at least try I mean, granted, it we're when you're giving those examples, it's like a drink or a wallet or it makes, it makes some …