Are You Making These 8 Costly Content Mistakes?

In the next twenty minutes, we're breaking down the eight common content mistakes that could be costing your business in huge ways. Fundamental errors that are sabotaging your ability to connect with decision makers, produce qualified leads, and close high value deals. Alright, James. I am starting my stopwatch now. Let's give them eight. You start. Okay. Alright. First content mistake, not having a social media strategy. So this needs to be documented. You do not need to treat or you should not treat all platforms the same. That is stupid. TikTok is fundamentally different than YouTube, which is fundamentally different than LinkedIn. You need people that actually understand these platforms that are helping you shape the strategy for each platform that you choose to execute on. When you're thinking about YouTube, I want you to weigh in on this. Don't use YouTube like a library. Understand that it is there is a great opportunity for massive distribution if you can tailor your videos to actually get picked up in discovery and in feed. But I know you have some hot takes on on Well, I I've even, in the last few days, seen companies that are so guilty of this library approach where it looks like and it I could be wrong, but it looks like multiple people are posting to YouTube all whenever they can. So it's like we had a a podcast go live, a video podcast, and now three other videos are burying it. One's showing showcasing a new part of their product. One is from a live event that they just did. And it's like, some of these videos have thumbnails. Others of them have no thumbnail. And so it's proof to me that their social strategy at least is has not gone all the way to YouTube. And some of these are massive companies where you know that they're using a platform for other social channels, but they're not strategically thinking about how they're posting on YouTube. So, again, not having a social media strategy, this is a big one. Yeah. And this could be we post and ghost. This could be you think you have the box checked, but it's not really a strategy. It's like as long as we're putting content on these platforms, we're visible and that counts. Social media managers, I see you. It it's a hard job. But this is that's not a strategy. That's just posting. So I would also say if personality led is not baked into your social media strategy, meaning distribution is done through personal profiles, particularly on on LinkedIn specifically. It's a b two b show. So if you do not have baked into your strategy the distribution from subject matter experts, executives, people on your team that that can speak to your market, you're doing it wrong. Well, and if you're content. If your con your content should be going out on those channels, and in the same way, if they are posting …