Be the Guide Your Customers Are Craving

Hey, all. Welcome back. Bill Kasky on the solo episode today. Hope you're enjoying these. Last week, we talked about detachment. And if you remember right or if you remember at all, not right or wrong, I talked about this as a solution to a client that I they brought me in to do some work, and I get this call a lot. I probably do one or two of these a month where a company calls me in and they want me to come in, and I always wanna know, well what do we wanna accomplish during the two to four hours? Typically that's the span of time. And a lot of times they won't have a really good understanding. They'll just know that, you know what, we just need some help. We're not closing enough or whatever. Well, this company had done a fair amount of research on what their people needed, and so they provided me a laundry list. And as I said last week, I can't do a laundry list in two hours. If you're going to go deep on any one subject, that takes twenty to thirty minutes. You can only cover three or four topics. And so I wanted to create, an excellent solution for them that that talked about what are the two or three things that if we fix these things, all these other 10 things get fixed. And last week, we talked about detachment. Said if you can learn to detach from the outcomes, you get stronger everywhere. The other thing that we talked about was what is your role? What is your role in the buyer seller dance? It seems like that's a really important element of not only growth, but also just success, is if you believe your role is to sell stuff to people who don't need what you buy or what you sell, but you want their money, well, that's going to take on it's gonna have some kind of effect of how you talk to people, how you show up, how you position yourself. So we talked about it, you've heard me talk about it before, the idea of being the guide. The role the ideal role that you play anywhere in your life really, whether you're a head of household, whether you're a parent, whether you're a caretaker for your elderly parents, whether you're a VP of sales, it doesn't matter. There are parts of your life where you need to be the guide. You need to be the one that people come to and say, hey, I'm thinking about going in this direction. What do you think? And and the way you become the guide is you hone your guide skills. And I want you to become the guide that customers are craving, because I believe that I believe that most customers, especially when they have a problem and they've kind of identified the problem, they're looking for guiding. They're not even they're looking …