Skip to main content
The Sales Evangelist

The Mental Block That’s Costing You Deals | Dr. Noah St John - 1922

29 min episode · 2 min read
·

Episode

29 min

Read time

2 min

AI-Generated Summary

Key Takeaways

  • Inner Game vs Outer Game: Success requires mastering both components, but 80 percent comes from inner game—the mental patterns between your ears that invisibly affect every action you take in sales and business execution daily.
  • Head Trash Definition: Head trash manifests as the voice saying "I can't do it because" followed by excuses about time, money, skills, or circumstances. When you tell yourself these limiting stories, you actively prove yourself right and prevent goal achievement.
  • Goal Clarity Exercise: Write three specific goals for the next twelve months with exact numbers and deadlines, not vague statements like "make more money." Specificity activates the brain's goal-seeking mechanisms and reveals hidden mental blocks preventing progress.
  • Action Before Confidence: Take action even without believing you can succeed—confidence emerges as a result of doing, not before. Most imagined negative outcomes never materialize, and rejection is simply mathematical probability requiring you to move to the next opportunity.

What It Covers

Dr. Noah St. John explains how mental blocks and self-limiting beliefs cost sales professionals deals, sharing his framework for eliminating head trash that helped clients add three billion dollars in revenue collectively.

Key Questions Answered

  • Inner Game vs Outer Game: Success requires mastering both components, but 80 percent comes from inner game—the mental patterns between your ears that invisibly affect every action you take in sales and business execution daily.
  • Head Trash Definition: Head trash manifests as the voice saying "I can't do it because" followed by excuses about time, money, skills, or circumstances. When you tell yourself these limiting stories, you actively prove yourself right and prevent goal achievement.
  • Goal Clarity Exercise: Write three specific goals for the next twelve months with exact numbers and deadlines, not vague statements like "make more money." Specificity activates the brain's goal-seeking mechanisms and reveals hidden mental blocks preventing progress.
  • Action Before Confidence: Take action even without believing you can succeed—confidence emerges as a result of doing, not before. Most imagined negative outcomes never materialize, and rejection is simply mathematical probability requiring you to move to the next opportunity.

Notable Moment

A CEO stuck at four million dollars revenue for four years hired Dr. St. John after spending tens of thousands on marketing gurus. Focusing 90 percent on inner game work produced a 600 percent revenue increase to twenty million.

Know someone who'd find this useful?

You just read a 3-minute summary of a 26-minute episode.

Get The Sales Evangelist summarized like this every Monday — plus up to 2 more podcasts, free.

Pick Your Podcasts — Free

Keep Reading

More from The Sales Evangelist

We summarize every new episode. Want them in your inbox?

Similar Episodes

Related episodes from other podcasts

You're clearly into The Sales Evangelist.

Every Monday, we deliver AI summaries of the latest episodes from The Sales Evangelist and 192+ other podcasts. Free for up to 3 shows.

Start My Monday Digest

No credit card · Unsubscribe anytime