MBA2726 Q&A Wednesday: How Do I Increase My Email Open Rates

What It Covers

Email open rates increase when you become someone worth hearing from, not by using gimmicky subject lines or tricks that annoy subscribers.

Key Questions Answered

• •Sender value over subject lines: People open emails based on who sent them, not clever subject lines. Your best friend's email gets opened regardless of subject line because the sender matters more than content hooks.
• •The delight rule: Aim to delight readers three times per email—when they see your name, while reading the content, and later when they remember it. This creates lasting engagement beyond the initial open.
• •Consistency and personality: Email at least weekly using conversational tone like writing to a friend. Avoid corporate language, tell short stories, and focus on connection rather than over-teaching or delivering bullet-pointed value.