How I Turned My Newsletter Into $300K

Hey there. Welcome to the Amy Porterfield show. When I look at my top performing newsletters overall, there's a really clear pattern. The ones that perform the best, the ones that get the highest open rates and the most clicks are always the most human. Your personal story is the most powerful business strategy that you have. You know when something in your business just lights you up, like you finally found your thing? Well, that's how I feel about my newsletter right now. So since launching the new version back in April, it's truly become one of my most favorite things that I get to create each week. And that's saying a lot because if you've been in my world for a while, you probably know this about me which is I don't consider myself a great writer. Writing doesn't come easy to me and I don't really enjoy sitting down to write. It just takes a long time and I just am a little self conscious about it. And so that's one of the reasons why I started a podcast instead of a blog because I started with a blog and I'm like, I'm never going to continue this over and over again. Podcasting for me is a whole lot easier. So for a long time though, I had a newsletter. I really didn't call it a newsletter. It was like a broadcast I sent out every Thursday, and I sent it out on the day that my podcast episode was going to come out. Now my podcast comes out every Tuesday, but for a long time, it was every Thursday. So every single week on Thursday, I'd send out a quick email sharing the latest podcast episode and inviting people to tune in. Here's where things get a little bit embarrassing. Two things actually. Number one, I shouldn't say embarrassing. The first thing is this worked for me for a really long time and if I didn't send out that email, my downloads would go down that week. Like, the email actually worked. I have a big email list and so if a lot of people were reminded, hey, this podcast episode came out today. Click the link, go and listen. It worked. And so that's not the embarrassing part. And so I told other people, do this. If you have a podcast that comes out every week, let people know what the podcast is or a video show because people would ask me, well, Amy, what do I write about? And I'd say, well, this is what I do. And it worked for a really long time and it worked for many of my students. But the thing I'm really most embarrassed about is that for years, I've said, don't promote a newsletter. Nobody wants your newsletter. And I think that was true for a while. We got into this place where they didn't want a newsletter. They wanted a freebie, a cheat sheet, a checklist, …