MBA2703 How To Make More Money With Upsells & Downsells

What It Covers

Omar Zdenholm explains how to increase revenue through strategic upsells and downsells, offering customers higher-value or lower-priced alternatives at point of purchase without acquiring new customers.

Key Questions Answered

• •Upsell Strategy: Offer additional products after initial purchase commitment when customers are in buying mode—McDonald's combo meals increase average order value by presenting fries and drinks for $4 extra at checkout.
• •Downsell Implementation: Present lower-priced alternatives when customers reject main offers—Netflix basic plan retention or $49 course workbooks capture customers who find $200 courses too expensive but still want value.
• •One-Click Optimization: Use checkout tools supporting one-click add-ons without re-entering payment information, and track average order value as benchmark—even 10-20% upsell conversion rates can transform total revenue significantly.