Episode 798 | Lessons From 10 Years of SaaS Growth Without a Hockey Stick

If your goal was to listen to an episode of startups for the rest of us, you're in the right place. I'm your host, Rob Walling. And in this episode, I talk with Colin Bartlett about his long journey. It's actually just over ten years building, growing, and scaling Statusgator from just an idea back in 2014 to 7 figures of ARR today. You'll hear some really interesting learnings that Colin and his cofounder have taken away over the years, and we cover some of those during the episode and then a nice recap at the end of just some things he learned and would recommend other founders do as well. Before we get into that conversation, tiny seed fund one has now returned more than 100% of our invested capital, including all fees to our limited partners, and we're not stopping there. We've raised most of fund three, but there's still a bit of room for investors who are interested in backing ambitious b to b SaaS founders, much like Statusgator, who you'll hear from in this episode. If you'd like to diversify your portfolio out of public markets and index across dozens, if not more than a 100, early stage b to b SaaS companies, reach out to my partner, Anar Volesett, at einar@tinyc.com. To check out our thesis and learn more about our results to date, head to tinyc.com/invest. And if you'll be at MicroConf Europe next week, you can chat with them there. In addition, I wanted to remind you that MicroConf mastermind matching applications are open. I've talked a lot on this podcast about how important masterminds have been to my entrepreneurial success, but finding the right founders to join up with can be really hard. So over the past several years, my team has successfully hand matched over a thousand founders into mastermind groups by looking at their revenue, team size, strengths, goals, and a few other data points to make sure your peer group is the right fit. And once you're matched, you'll have access to our mentorship series, an eight week program where you can connect with some great minds in sales, biz dev, marketing, and more. If you're looking for accountability, honest feedback about your business, and the opportunity to make new friends that care about your business, you should apply at microconf.com/masterminds. Applications are only open until September 24, so make sure you sign up before then. That's microconf.com/masterminds. And with that, let's dive into my conversation with Colin. Colin Bartlett, welcome to Startups for the Restless. Thanks for having me. Do I recall correctly that you've been a longtime listener of the show? Yes. I have been. At least five, six years, seven years maybe. Yeah. For sure. Very nice. Well, it's good to finally have you on here as a guest. You're building StatusGator with your cofounder, Andy. Statusgator.com. H one is early outage alerts for every app you rely on. You have hundreds of integration slash status …