Hims & Hers CPO on Building Delightful Products in Regulated Markets | Dheerja Kaur | E278

How do you create delightful kind of engaging product in these kind of spaces that people don't love? It's really helpful to have a brand that feels like it understands me, you know, when I'm going through something so deeply personal and helping me on that journey. You get to take something that people are inherently fearful of in a lot of instances, finance, health, and try to kind of break down those barriers for them with a great product. Currently, Hims and Hers has built an incredible business and product suite around kind of individual treatments to address the specific conditions. And we're very committed to continuing to expand what we offer in terms of treatments. The way to actually fix a lot of the problems with health care today are to solve Hey. It's Carlos, CEO at Product School and your host on the Product Podcast. Today's guest is Deirdre Kaur, chief product officer at Hims and Hers, one of the most innovative consumer health companies of the decade. Since 2017, Hims and Hers has grown from start up to public company worth over $10,000,000,000, generating more than 1 and a half billion dollars in annual revenue and serving 2,400,000 active subscribers across The US and Europe. Under Derja's leadership, the company has built one of the fastest growing consumer health care platforms, spanning telehealth, sexual wellness, mental health, dermatology, and weight management. Before joining Hims and Hers, Deirdre was VP of product at Robinhood where she helped scale one of the most influential fintech platforms of our time and led the company's premium membership product to over 3,000,000 subscribers. In this episode, we dig into how to build delightful consumer products in highly regulated industries where move fast and break things doesn't work, how to leverage AI and automation to expand from vertical categories into a horizontal end to end platform and how to navigate explosive GLP one driven growth while sustaining durable performance in the core business. If you're a product leader operating in regulated high stakes markets, this episode is your playbook. Let's get into it. Welcome to the product podcast, Delia. Thanks, Carlos. Excited to be here. I'm so happy to have you here because I have my hair still because I've been a user of your creative product for a long time. You're welcome. I've I've heard from you. You know, it's my fault. You cannot take too much credit because you just joined a few months ago. But, anyway, let's talk about about it. I mean, you are the CPO at Hims and Hers. Right? Yep. And before that, you were the VP of product at Robinhood. Yep. So tell me a little more about what is that kind of experience of working in unsexy industries and trying to make products cool. I know. I like to say that I've spent most of my career working on the vegetables, you know? Because even before Robinhood, I was at a startup that focused …